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Beet Retreat 2016: The Transformation of Television Advertising, presented by Videology with AT&T AdWorks and 605 with The Drum 36

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November 17, 2016
Organiser: logo Beet Media
Coverage sponsor: logo605
Description:

A high-level executive retreat, a unique networking event – and a made-for-TV show taping. Topics include the changing formats of video consumption, mobile, social, content discovering and syndication, native advertising, Web original programming, programmatic video, data, analytics and cross device publishing and monetization.

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Executive Views
How BoA Won With Addressable TV: SVP Deming Explains
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Executive Views
Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey
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Executive Views
On Addressable TV Execs’ Wishlist: Standards And Scale
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Executive Views
Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees
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Executive Views
Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon
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Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
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Executive Views
The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu
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Why Did Mediaocean Buy INVISION? DePascale Explains
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Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
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Samsung Smart TV’s Test Dynamic Ads With Sorenson
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Broadcast’s Net Casts Too Wide, Videa’s Gianunzio Says
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Data Will Get Linked Up In 2017, Experian’s Danaher Says
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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
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Executive Views
Admore’s Condon Aims To Automated TV Ad Delivery
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Start ‘Em Young: Affinity Is Born Early: Videology CEO Ferber
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Executive Views
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
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Acxiom’s Schmitt On Porting Online Campaigns To TV
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Executive Views
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
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Data-Driven Campaigns Demand Automation, Horstman Says
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Executive Views
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
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Executive Views
Consultant Prohaska: Addressable TV No Longer Just Theory
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Executive Views
Media Research Is Now Data Science: TiVo’s FitzGerald
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Executive Views
Advanced TV’s National Evolution: MODI’s Bologna
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DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data
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Gaskamp On Videology’s Transition To A SaaS Business
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‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
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Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees
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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
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Executive Views
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
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Executive Views
‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey
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Executive Views
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
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FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
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Executive Views
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
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Executive Views
Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski
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Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
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Executive Views
Now Car Makers Can Find Specific Customers On TV, Through Videology