C
Context
Insights
Viewpoints
Companies
Events
Sources
Beet Retreat 2014, presented by Videology
46
Topic
Topic
Topic
March 4, 2014
Organiser:
Beet Media
Coverage sponsor:
Videology
Location:
Vieques, Puerto Rico
Executive Views
In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
Executive Views
The Search For Standards For Addressable Ads
Executive Views
Advertisers Misled On Premium Placement: Jun’s Reichgut
Executive Views
Veenome Looks Inside Videos To Help Advertisers
Executive Views
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
Executive Views
NDN Focuses On Data To Improve Publishers’ Videos
Executive Views
Starcom’s Mobile Chief: “Mobile Is Not An Island”
Executive Views
TouchCast Aims To Boost Video Numbers And Quality
Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
Executive Views
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
Executive Views
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
Executive Views
TV Networks Transitioning To Programmatic: LiveRail CEO
Executive Views
Taboola CEO: Native Will Go Programmatic When It Hits Scale
Executive Views
Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014
Executive Views
Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
Executive Views
Beet.TV’s Plesser: New Era Dawning For Journalism
Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
Executive Views
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
Executive Views
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
Executive Views
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
Executive Views
AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane
Executive Views
SMG To Reveal Effectiveness Of Twitter TV Retargeting
Executive Views
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Executive Views
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
Executive Views
MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads
Executive Views
YouAreTV Aims To Put Webcam Users In TV’s Frame
Executive Views
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Executive Views
Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates
Executive Views
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Executive Views
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
Executive Views
Jun Group Driving Native Video Ads To Apps
Executive Views
Teads Launching Video Ad Supply Platform For Publishers
Executive Views
Eyeview Grows Its Personalized Video Ad Footprint
Executive Views
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
Executive Views
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
Executive Views
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
Executive Views
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
Executive Views
AOL’s Gabriel on the Importance of Being “Full-Stack”
Executive Views
TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
Executive Views
LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth
Executive Views
SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month
Executive Views
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
Executive Views
Programmatic Media Buying at Magna Global Rising Fast
Executive Views
New York Times Plans Branded Content In Video
Executive Views
WaPo Wants To Spread Its Video Around The Web
Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
By Robert Andrews 
