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Beet Retreat '15, presented by Videology with Adobe, AT&T and Nielsen 102

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November 15, 2015
Organiser: logo Beet Media
Coverage sponsor: logoVideology
Description:

A high-level executive retreat, a unique networking event – and a made-for-TV show taping. Topics include the changing formats of video consumption, mobile, social, content discovering and syndication, native advertising, Web original programming, programmatic video, data, analytics and cross device publishing and monetization.

Location:
The W. Fort Lauderdale Strip A1A, Lauderdale Lakes, FL, USA

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Shaw Media Innovates On TV Ahead Of Corus Sale
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Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
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Rentrak’s Livek Relishes Advanced TV Targeting With comScore
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Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
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Banks Follow Autos To Addressable TV: Modi’s Thissen
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Invidi’s Addressable Horizons Expanding Fast: CEO Downey
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Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
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TV Will Start Looking Like Internet: FreeWheel’s Rothwell
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Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
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Operative Customers Share The Ad ‘Partner Premium’
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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
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Adobe’s Three Solutions For TV Everywhere
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The Importance Of Video Ad Measurement, By A+E’s Boykoff
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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers
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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
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Videology’s Castree on Segmented Market Opportunities
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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
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Addressable Prospect Looks Different Overseas: INVIDI’s Downey
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‘Content Is Humpty Dumpty’: SMG’s Scheppach
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Creatives Left Behind On Addressable Sequencing, Industry Panel Says
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Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
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Content Trumps Frequency For Marketers: Bank of America’s Paskalis
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GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
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Two Minutes And Beyond: The Addressable Future Of TV Ads
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How The Weather Affects Marketers’ Plans, David Clark explains
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Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
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Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:
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Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’
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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
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Experian Gearing To Launch Connected Addressable TV Platform
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Castree On Videology’s “Sand, Rocks & Boulders”
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How Simulmedia Tracks The ROI Of Linear TV: VP Storan
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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall
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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
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The Three Prongs Of Adobe’s TVMM Platform
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Programmatic Is Not Addressable: DISH’s Gaynor
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TubeMogul Aims For Broader Data, Addressable TV: Rondon
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Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz
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Advertisers Can Value Campaign Inventory: SpotX’s Cooke
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SMG Triples Addressable TV Business, EVP Scheppach
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AT&T AdWorks Goes After Multiple Screens For Ads
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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
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Nielsen To Reboot Content Ratings Next Year
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Adobe Primetime’s Prime Targets For 2016
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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
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VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney
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Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley
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AOL Goes Short At Prime-Time To Reach Viewers: Martinez
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Civolution Syncs TV, Online Ads For Amplification
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Brands Not Afraid To See Full Ad Data: Veenome’s Lenane
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Nielsen’s Hohman Ready To Measure Netflix
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Videology’s Gaskamp: Most Of Our Ads Are Upfront
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Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
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Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher
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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski
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Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
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Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
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Google’s AdX Bigger Than Global Stock Markets: Vanderzee
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Not Enough Data About Video Content: Coull’s Watkins
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Ad Creatives Going Through Renaissance: AOL’s Martinez
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The Four Components Of Video ROI: Videology’s Castree
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VivaKi Spreads Its Expertise Across SMG: Delaney
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Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes
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Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
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Addressable TV Needs Standards: Modi’s Jamie Power
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“An Uncertain Time” in AdTech: Nielsen’s Feigenson
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Time Inc Sees Greater Role For Video Across Brands
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Hulu ‘Going Big’ On Original Commissions Ahead Of NewFronts
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Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
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Teads Aims For Wider Footprint After New Funding
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Data Can Drive Creative: Eyeview CEO Harnevo
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Facebook And Emotional Video Will Boom: Unruly’s Kosinski
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SpotXchange To Open More EU Offices: Buckley
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The New York Times has Moved to HTML5 Player, Here’s Why
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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut
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Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin
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‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
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Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke