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Beat Retreat in the City at Horizon Media, presented by Spectrum Reach and 605 10

November 13, 2019
Organiser: logo Beet Media
Coverage sponsor: logo605

Deterministic consumer data, generated by the set-top box and other sources, is allowing TV programmers, distributors and advertisers to target consumers in a relevant, productive and privacy compliant manner. The availability of this unprecedented amount of rich data is changing the television industry on both a national and local level.

Not only is advertising becoming more addressable, it is becoming more accountable with precise performance being closely attributed. These will be among the topics covered in a half-day program hosted by Horizon Media in New York City.

Horizon Media, Inc., 75 Varick Street, New York, NY, USA