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B2B Media Summit 1

March 12, 2013

With a world-class speaker list and breakout workshops on all the major digital revenue drivers, this full day conference on 12th March is dedicated purely to business media.

Speakers at the digital media event of 2013 are coming from global leaders Caterpillar, HSBC, Microsoft, Siemens and the Publicis Groupe to share their experiences and insight with an audience made up of the top decision makers in European digital publishing, says AOP.

Key topics include how social media and digital publishing fits into B2B marketing models today, as well as what the future will look like, lead generation, best practice for content marketing, paid content models, tablet strategy and how data analytics are evolving.

Conference Chairman:
Chuck Richard, VP & Lead Analyst, Outsell
Keynote Speakers:
Christian Frei, Senior Marketing Director, Microsoft Western Europe
Stefan Heeke, Digital Director Marketing, Siemens Corporation
Julien Roux, Marketing Manager, EAME – Construction and Infrastructure Division, Caterpillar
Topics to include:
Search & Social Media – Reaching & Engaging with Professionals
B2B Best Practice Tactics and Platforms
Lead Generation – Lead Nurturing & Scoring
CRM Solutions to track Return on Investment
Content Marketing

etc.venues St Paul's, London, UK