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4A's Transformation 2015 presented by Videology 17

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March 24, 2015
Organiser: logo 4As
Coverage sponsor: logoVideology
Description:

Some 800 leading industry executives took over Austin, Texas, on Monday, March 23, for the 4A’s annual gathering of thought leaders and visionaries.

Location:
Hilton Austin, East 4th Street, Austin, TX, USA

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Executive Views
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
By Robert Andrews  
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Executive Views
Partnership Is Fuel For Creativity: MediaLink’s Kassan
By Robert Andrews  
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Executive Views
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
By Robert Andrews  
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Executive Views
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
GroupM’s Norman: Facebook Lags Twitter For Video Advertisers
By Robert Andrews  
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Executive Views
Leo Burnett, HuffPo Get Close To Win At Content: Renshaw
By Robert Andrews  
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Executive Views
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
By Robert Andrews  
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Executive Views
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
By Robert Andrews  
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Executive Views
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
By Robert Andrews  
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Executive Views
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
By Robert Andrews  
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Executive Views
The Economist Shakes Up The White Paper: Sukacheva
By Robert Andrews  
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Executive Views
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
By Robert Andrews  
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Executive Views
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?
By Robert Andrews  
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Executive Views
Viewable Ads Are Up By 30%: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
By Robert Andrews  
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Executive Views
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
By Robert Andrews  
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Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
By Robert Andrews