Zenith Media – Context

Zenith Media

Description:

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses.

Location:
London,

United Kingdom

People:

allen singer

dave penski

james shoreland

jonathan barnard

wil warren

Family:

Publicis Groupe 39

Digitas 10
- DigitasLBi 9
- lbi 1
Havas 21
Leo Burnett 2
performics 3
Publicis Media 4
Spark Foundry 6
Starcom MediaVest Group 49
- content@scale 3
- MediaVest 13
tribal 2
VivaKi 29
- AOD 7
- Audience On-Demand 5
Zenith Media 13

Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

By Robert Andrews

Executive Views

Zenith’s Warren Wants More Focused NewFront Data

By Robert Andrews

Executive Views

Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

By Robert Andrews

Executive Views

ZenithOptimedia Seeks Cross-Media Data Insight

By Robert Andrews

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Executive Views

YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Executive Views

Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz

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Executive Views

Advertisers Will Demand More Transparency: Zenith US CEO

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Executive Views

The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland

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Executive Views

Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer

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Executive Views

ZenithOptimedia Trying To Overcome Addressability Fragmentation

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Executive Views

Twitter Is Now The #5 Digital Ad Platform

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Market indicators

Forecast: Internet ad spend will outstrip all print in 2015

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Market indicators

Forecast: Internet will take more than a fifth of ad dollars by 2014

Publicis Groupe 39

More

Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

Executive Views

Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

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Executive Views

Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

Executive Views

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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Executive Views

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

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Executive Views

‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus

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Executive Views

Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

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Executive Views

Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala

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Executive Views

Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization