yuMe – Context

yuMe

Internet Description:

Founded in 2004, blinkx went public on the London Stock Exchange in May, 2007 and began trading as Rhythm One in 2017.

Location:
Redwood City, CA,

United States Founded:
2004

People:

jayant kadambi

Owen Hanks

paul lyonette

paul neto

Scot McLernon

venkat krishnan

Executive Views

Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

By Robert Andrews

Executive Views

YuMe’s DSP Joins Stack For Programmatic Boom

By Robert Andrews

Executive Views

OTT Activations In Europe Are Catching Up: YuMe’s Hanks

By Robert Andrews

Executive Views

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

By Robert Andrews

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Executive Views

YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

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Executive Views

YuMe On Quest For Ad Receptivity Equation

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Executive Views

YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

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Executive Views

YuMe CEO: Video Advertisers Need Better Data

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Executive Views

SMG’s Baylon: TV Caution Means Two-Tier Ad Market

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Executive Views

YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

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Executive Views

Research: Original Web Video Ads Outperform TV Shovelware

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Executive Views

Research: IPG Zeroes In On Tablet Video Users

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Executive Views

Research: Tablet Video Apps Capture Viewers Better Than TV

Events 4

The Road to CES, presented by YuMe

The Road to DMEXCO 2017, presented by NBCU