Yahoo – Context

Yahoo

Internet Software & Services Description:

Yahoo! is a web services provider headquartered in Sunnyvale, California and owned by Verizon Communications through Oath Inc.

Location:
Sunnyvale, CA,

United States Founded:
1995

People:

carol bartz Elizabeth Herbst-Brady Ivan Markman

lisa utzschneider Mallory Armstrong

shi tao

shirlene chandrapal steve ballmer

Family:

Verizon Media Group 7
- AOL 150
  - Adap.TV 12
  - advertising.com 1
  - aol networks 5
  - AOL On 5
  - engadget 3
  - platform-a 9
    - tacoda 2
  - precision demand 1
- huffington post media group 11
- Yahoo 141
  - flurry 3
  - Tumblr 8
  - yahoo japan 1
  - yahoo music 1

Executive Views

Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

Executive Views

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Executive Views

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

Executive Views

Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

Interviews 1

Interview: Glen Drury, UK MD, Yahoo: Google News, Bebo Deal; Mobile Efforts

Interview: Glen Drury, UK MD, Yahoo: Google News, Bebo Deal; Mobile Efforts

By Robert Andrews

Executive Views 15

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Executive Views

Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Executive Views

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

Executive Views

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

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Executive Views

Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

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Executive Views

Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief

By Robert Andrews

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Executive Views

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

By Robert Andrews

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Executive Views

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

By Robert Andrews

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Executive Views

Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

By Robert Andrews

Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

By Robert Andrews

BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

By Robert Andrews

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

By Robert Andrews

Yahoo’s Brody: Brands Can Buy Programmatic Using Search History

By Robert Andrews

Tumblr Helps Yahoo Advertisers Tell Their Story

By Robert Andrews

Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

By Robert Andrews

Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

By Robert Andrews

Company strategy 88

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Company strategy

Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

By Robert Andrews

What does Yahoo want with Summly?

Company strategy

What does Yahoo want with Summly?

By Robert Andrews

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Company strategy

Google, Yahoo see contrasting fortunes in South Korea

By Robert Andrews

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Company strategy

Viva Hispania: HuffPo, Deezer, Yahoo court Latin dollars

By Robert Andrews

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Company strategy

Yahoo finally giving its European search advertisers to Microsoft

By Robert Andrews

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Company strategy

The Latest Google Android App Store Comes From Yahoo

By Robert Andrews

Portrait of Carol Bartz – Yahoo

Company strategy

Updated: Yahoo Stock Watch: Investors React Favorably To Bartz’s Exit

By Robert Andrews

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Company strategy

Yahoo Invites Users To Watch Cat Deeley Get Dressed

By Robert Andrews

Yahoo, We7, IAB Team For Experimental ‘Cloud Radio’

By Robert Andrews

Connected-TV Race: Yahoo Lands A European Telly Maker

By Robert Andrews

Yahoo’s Premier League Video Highlights Go Live

By Robert Andrews

Yahoo Pulls Beckham From Sidelines For World Cup Campaign

By Robert Andrews

Yahoo Takes On We7’s Ad Sales, Could Take More

By Robert Andrews

Bebo Extends Yahoo Ad Sales Deal, But AOL Will Bring In-House

By Robert Andrews

Yahoo On Strike In The Alps Over R&D Closure

By Robert Andrews

Digital Economy Bill: Google, Facebook, Yahoo, eBay Oppose Excessive Govt Power

By Robert Andrews

Yahoo Starts Singing About Its Yodel

By Robert Andrews

Yahoo’s UK Ad: Because ‘You’ Aren’t That Different After All

By Robert Andrews

Ad Sales Wins: Myvideorights On YouTube, Yahoo Sells Last.fm

By Robert Andrews

YouTube Dominates UK Online Video; Microsoft, Yahoo, MySpace Lose Out

By Robert Andrews

Yahoo! cutting 20% of French staff, developers to bear the brunt

By Robert Andrews

Yahoo Cutting 20 Percent Of French Staff, Developers Bear The Brunt

By Robert Andrews

Yahoo Ditching AdSense Rival In Europe? May Hang On To Search

By Robert Andrews

European Challenges For New Yahoo CEO Bartz

By Robert Andrews

Report: Yahoo ‘Close’ To Finding A CEO; Autodesk’s Bartz ‘On The List’

By Robert Andrews

Virgin Media Takes Yahoo oneSearch For New Mobile Portal

By Robert Andrews

Yahoo sells off European comparison shopping site Kelkoo to PE firm

By Robert Andrews

Yahoo Sells Off European Comparison Shopping Site Kelkoo To PE Firm

By Robert Andrews

Broadband Content Bits: Yahoo Sport, Setanta Sites

By Robert Andrews

Reports Say Yahoo, AOL Doing Due Diligence For Tie-Up, But Sources Tell Us Not So Fast

By Robert Andrews

Google Fights Back On Ads Deal, Counters ‘Misconceptions’ With YahooGoogleFacts.com

By Robert Andrews

Yahoo Opens R&D In Grenoble; UK Too Expensive, Too Few Engineers?

By Robert Andrews

Broadband Content Bits: Video Metrics, iPlayer Stacking, Malibu/Yahoo, Reuters Video

By Robert Andrews

Yahoo, Google Deny EU Ad Deal Impact, But EC Looks For Itself

By Robert Andrews

Newspapers Around World Oppose Yahoo-Google Ad Deal

By Robert Andrews

Updated: AT&T Switched On To Yahoo oneSearch

By Robert Andrews

ITV Price Comparer ‘A Kelkoo JV’; Could Grade Buy Stake From Yahoo?

By Robert Andrews

Yahoo Pans Ofcom’s Search Plan, Says BBC.co.uk May Be Too Big

By Robert Andrews

Murdoch On Yahoo: Microsoft Will Walk Away, Deal With Us Unlikely

By Robert Andrews

Yahoo Notifies EC Of Google Ad Sharing Deal

By Robert Andrews

EC Not Notified Of Yahoo-Google Ad Deal, Could Be Interested In Theory

By Robert Andrews

DOJ Reviewing Yahoo-Google Ad Deal, Will Consult Rivals: Report

By Robert Andrews

Denied At Yahoo, Microsoft Aims To Improve Own Search In Europe

By Robert Andrews

Yahoo-Google Ad Deal Piques UK Ad Agency Concerns – Unnecessarily?

By Robert Andrews

Updated: Icahn: Yahoo’s Google Deal ‘Might Have Merit’, ‘May Be Better Than Microsoft’

By Robert Andrews

Ballmer In Eastern Bloc: ‘Not Bidding For Yahoo’; Egg On Face?

By Robert Andrews

Ballmer Confirms MSFT ‘Not Bidding For Yahoo’, Just Some Of It; Egg On Face?

By Robert Andrews

Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage

By Robert Andrews

Guardian Starting Developer Network, Headed By Yahoo’s McAlister

By Robert Andrews

AOL-Bebo: What’s It Mean For Bebo’s Yahoo Deal?

By Robert Andrews

BBC Takes iPlayer Clips To Yahoo, MSN, Blinkx

By Robert Andrews

Baidu, Sohu And Yahoo China Face New Wave Of Music Lawsuits

By Robert Andrews

MSFT-YHOO: Ballmer Cosies To EC Regulators, Yahoo May Outsource Search Ads: Reports

By Robert Andrews

MSFT-YHOO: View From Europe: An Ad Opportunity, A Search Mountain; Markets Rally

By Robert Andrews

Mobile Content Bits: ITV Mobicom, Yahoo/T-Mob Ads, Auction Criticised, Three Wallpapers

By Robert Andrews

Chinese Court Upholds Ruling Yahoo Music Site Breaches Copyright; Ditto For Baidu

By Robert Andrews

Ballmer: ‘Wait And See’ On Yahoo Buy; Facebook Investment ‘Not A Mistake’, No Value Guarantee

By Robert Andrews

O2, Telefonica Add Yahoo’s oneSearch To Mobile Portals

By Robert Andrews

Ex Yahoo, Guardian Digital Director Shepherd Starting Blog Publishing Enterprise

By Robert Andrews

Yahoo Wins Bebo Ads Deal For UK, Ireland; Important Score In Social Network Jostling

By Robert Andrews

Yahoo Wins Bebo Ads Deal For UK, Ireland; Important Score In Social Network Jostling

By Robert Andrews

Broadband Content Bits: Yahoo Rocket; Hong Kong-Olympics; Skype Videos

By Robert Andrews

Yahoo! searchers suggest fix to buggy new feature

By Robert Andrews

Altoids, Yahoo! go gay for virtual branding

By Robert Andrews

Yahoo! goes blue for search results

By Robert Andrews

Yahoo!-Overture victims receive compensation

By Robert Andrews

Jailed Chinese journalist sues Yahoo!

By Robert Andrews

Yahoo! unveils Panama APIs

By Robert Andrews

Yahoo! readies Panama for UK launch

By Robert Andrews

Yahoo Launches Co-Branded Sites For Europe’s Biggest Sports TV Network

By Robert Andrews

Yahoo! sued over ad technology

By Robert Andrews

Yahoo! shuts auctions, loses eBay battle

By Robert Andrews

Yahoo! launches oneSearch in Europe

By Robert Andrews

Yahoo! intros content separation tag

By Robert Andrews

Thomson provides PPC buying to listings customers

By Robert Andrews

Yahoo! adds features for mobile publishers

By Robert Andrews

Yahoo! nears Google ad revenue after deductions

By Robert Andrews

Yahoo! launches oneSearch for mobile web

By Robert Andrews

Google pinches Friendster ads from Yahoo!

By Robert Andrews

Yahoo! launches Panama in quest for relevance

By Robert Andrews

Mobile networks ‘mull new-build search engine’

By Robert Andrews

Yahoo! to deliver search and ads to 3 customers

By Robert Andrews

MyBlogLog enhances Yahoo!’s social strategy

By Robert Andrews

Yahoo! APIs ‘could reduce peanut butter effect’

By Robert Andrews

Chinese spy on Telegraph’s Beijing blogger

By Robert Andrews

MSN closure of China blog prompts call for ethics guide

By Robert Andrews

Yahoo! coverage hots up with solo-jo reporter

By Robert Andrews

Flickr Fans to Yahoo: Flick Off!

By Robert Andrews

Conference reports 6

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Conference reports

Yahoo’s Next Strategy: There’s Gold In That There E-Commerce

By Robert Andrews

@ MWC: Microsoft ‘Investigating’ Yahoo oneConnect Developments

Conference reports

@ MWC: Microsoft ‘Investigating’ Yahoo oneConnect Developments

By Robert Andrews

@ MWC: Front-Row Video: Yahoo oneConnect Launch And Product Demo

Conference reports

@ MWC: Front-Row Video: Yahoo oneConnect Launch And Product Demo

By Robert Andrews

@ MWC: Yahoo Launches Mobile Social Service Aggregator oneConnect

Conference reports

@ MWC: Yahoo Launches Mobile Social Service Aggregator oneConnect

By Robert Andrews

@ MWC: T-Mobile Picks Yahoo Over Google Around Europe

Conference reports

@ MWC: T-Mobile Picks Yahoo Over Google Around Europe

By Robert Andrews

@ 3GSM: Yahoo Makes Play For More Mobile Ad Partners

Conference reports

@ 3GSM: Yahoo Makes Play For More Mobile Ad Partners

By Robert Andrews

M&A analysis 7

Yahoo Has No Bearing On Alibaba.com Privatisation, E-commerce Site Says

By Robert Andrews

Portrait of Carol Bartz – Yahoo

LiveJournal Owner Sup Wants To Sell A Stake; Yahoo In The Frame?

By Robert Andrews

Mag Publisher Burda Snaps Up Lycos Europe’s Yahoo Answers Clone

Mag Publisher Burda Snaps Up Lycos Europe’s Yahoo Answers Clone

By Robert Andrews

Mobile Content Bits: iPhone 3G Demand, Iliad Buys Alice, Yahoo Serves 3 UK

Mobile Content Bits: iPhone 3G Demand, Iliad Buys Alice, Yahoo Serves 3 UK

By Robert Andrews

YHOO Gains, MSFT Wobbles In Europe; Antitrust Hurdles Remain

YHOO Gains, MSFT Wobbles In Europe; Antitrust Hurdles Remain

By Robert Andrews

Google’s Schmidt Warns Microsoft-Yahoo Would Break Internet Openess

Google’s Schmidt Warns Microsoft-Yahoo Would Break Internet Openess

By Robert Andrews

Yahoo To Acquire Online Behavioral Ad Network BlueLithium For $300 Million

Yahoo To Acquire Online Behavioral Ad Network BlueLithium For $300 Million

By Robert Andrews

Industry moves 20

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Yahoo’s EMEA Chief Riley Quits Geneva, For Sunnyvale?

By Robert Andrews

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Industry Moves: Guardian, Yahoo, Trinity Mirror

By Robert Andrews

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Yahoo’s European IPTV Head Is Leaving

By Robert Andrews

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Yahoo Picks Latest UK & Ireland MD From IDS

By Robert Andrews

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Funding analysis

Ex Yahoo Exec Coppel Joins Virgin’s Cleantech Investment Arm

By Robert Andrews

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Industry Moves: Former Yahoo Toby Coppel Joins Yell Board; BBC CIO, Facebook Germany

By Robert Andrews

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Future Taps Ex-Yahoo SVP Marcom Jr. To Kick-Start U.S. Unit

By Robert Andrews

Industry Moves: BBC’s Hamann Heads To Headshift, Yahoo Fills Vacant Sales Post

Industry Moves: BBC’s Hamann Heads To Headshift, Yahoo Fills Vacant Sales Post

By Robert Andrews

OpenX Picks Ex-Yahoo Cadogan For CEO, Moving To LA

By Robert Andrews

Yahoo Merrygoround: Replacing VP After Defection To Google

By Robert Andrews

Industry Moves: Yahoo Checks Blackberry For European Marketing VP

By Robert Andrews

Industry Moves: C4 Taps Ex-Yahoo Gisby For First New Media Director Role

By Robert Andrews

Industry Moves: Another Yahoo Marketing Exec Leaving; Merritt To Photobox

By Robert Andrews

Industry Moves: Yahoo UK Finds New Marketing Director Within

By Robert Andrews

Industry Moves: Last.fm Bags Yahoo’s Agency Sales Head For European Expansion

By Robert Andrews

Industry Moves: Facebook Picks Yahoo’s Chandlee To Start UK Team

By Robert Andrews

Industry Moves: Yahoo Europe Search VP Stephen Taylor ‘To Quit’

By Robert Andrews

Industry Moves UK: GCap Lures Yahoo Europe Director Pembrooke To Head Interactive

By Robert Andrews

Industry Moves UK: Yahoo Gunning For EMI; Trinity Mirror

By Robert Andrews

Industry Moves UK: IPC Digital Ad Sales, Yahoo Europe

By Robert Andrews

Market indicators 4

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Market indicators

Yahoo’s Winning The World Cup Contest In U.S.

By Robert Andrews

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Market indicators

In UK Search, Everyone’s Miles Behind Google, Bing’s Overtaking Yahoo

By Robert Andrews

Yahoo! shows biggest UK search share gains

Market indicators

Yahoo! shows biggest UK search share gains

By Robert Andrews

Yahoo! finds 15% of ad clicks are fake

Market indicators

Yahoo! finds 15% of ad clicks are fake

By Robert Andrews

Verizon Media Group 7

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Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

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Executive Views

Verizon Media’s Multi-Layered Data Offering: Lucas

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Executive Views

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

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Executive Views

GDPR Could Fuel Subscription Content: Oath’s Mahlman

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Executive Views

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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Executive Views

In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Executive Views

Oath’s Mahlman Targets Mobile Video & Europe As Priorities

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Executive Views

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Executive Views

Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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Executive Views

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Executive Views

Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

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Executive Views

Tumblr Helps Yahoo Advertisers Tell Their Story

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Company strategy

Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

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Conference reports

East vs West: Tumblr’s Karp on why New York is no ‘Valley Jr.’

CHERNIN

Funding analysis

After Flipboard and Tumblr, Chernin bets on YouTube video boom

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Company strategy

Olympics committee gets its social media game on with Tumblr, Instagram integration

Company strategy

Tumblr raises $4.5m second round; staffs up, preps premium model

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

Funding analysis

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

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Executive Views

Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

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Chinese Court Upholds Ruling Yahoo Music Site Breaches Copyright; Ditto For Baidu

Company strategy

Chinese Court Upholds Ruling Yahoo Music Site Breaches Copyright; Ditto For Baidu