Xaxis 67

Xaxis is the world’s largest global programmatic media and technology platform working with 3,300 brands in 47 markets and produces more than $1 billion in revenue annually.

How To Inject Creative Into Programmatic: Xaxis’ Lin

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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

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Dynamic Creative Helps Brand Suitability During Change: Xaxis’

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Omni-Channel Depends On Measurement: Xaxis’ Anderson

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How Brands Get To Outcome-Based Ads: Xaxis’ Bidon

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‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

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Xaxis Spending $54m On Ad Technology This Year

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Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil

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Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

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Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin

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Native Ads Will Replace Display Ads: Xaxis’ Allen

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CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams

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Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum

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Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum

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Xaxis’ Lesser Followed The Paternal Path To Change Advertising

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Xaxis’ Grether Expects Programmatic TV Early In 2016

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Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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Xaxis Will Use More Private Marketplaces, Less RTB

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Xaxis’ Pangis: Change Is Perpetual

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Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

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Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon

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Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

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Xaxis’ Turbine Differentiated By Data: Grether

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Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

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Total Transparency Can Hinder Ads: Xaxis’ Moore

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Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

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Ad Groups Look To Reimagine TV On Mobile Screens

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Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

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VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

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“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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The Search For Standards For Addressable Ads

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Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

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TV-Synced Ads Boost Brand Engagement, Civolution Says

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Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

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Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

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Kantar’s TV Data Helps Xaxis Target Online Ads

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