Xaxis – Context

Xaxis

["Advertising"] Description:

Xaxis is the world’s largest global programmatic media and technology platform working with 3,300 brands in 47 markets and produces more than $1 billion in revenue annually.

Location:
New York, NY,

United States Founded:
2011

People:

Caspar Schlickum

christina beaumier

David J. Moore

evan hanlon

Gila Wilensky

Greg Anderson

Mark Grether

Nicolas Bidon

sarah warner Xiao Lin

Family:

WPP 81

24/7 realmedia 1
GroupM 136
- Finecast 15
- group m entertainment 1
- Maxus 6
- MEC 4
- mec global 1
- MediaCom 12
- Mindshare 24
- modi media 17
- real media group 1
- Xaxis 75
JWT 5
kantar 3
- kantar media 6
Millward Brown 2
ogilvy 7
- ogilvy entertainment 3
possible 3
VMLY&R 2
- VML 3
Wavemaker 12
Wunderman 3

Executive Views

How To Inject Creative Into Programmatic: Xaxis’ Lin

Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

Executive Views

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

Executive Views

Dynamic Creative Helps Brand Suitability During Change: Xaxis’

By Robert Andrews

Interviews 10

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Executive Views

Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

By Robert Andrews

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

By Robert Andrews

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

By Robert Andrews

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

By Robert Andrews

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

By Robert Andrews

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

By Robert Andrews

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

By Robert Andrews

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

By Robert Andrews

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

By Robert Andrews

Data Boom: GroupM Targets Audiences with Xaxis Unit

By Robert Andrews

Executive Views 66

How To Inject Creative Into Programmatic: Xaxis’ Lin

Executive Views

How To Inject Creative Into Programmatic: Xaxis’ Lin

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Executive Views

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

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Executive Views

Dynamic Creative Helps Brand Suitability During Change: Xaxis’

By Robert Andrews

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Executive Views

Omni-Channel Depends On Measurement: Xaxis’ Anderson

By Robert Andrews

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Executive Views

How Brands Get To Outcome-Based Ads: Xaxis’ Bidon

By Robert Andrews

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Executive Views

‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

By Robert Andrews

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Executive Views

David Moore Sees Xaxis’ Future In [m]Platform

By Robert Andrews

Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus

By Robert Andrews

Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

By Robert Andrews

Xaxis Embarks On Dynamic Custom Creative, Sweeney Says

By Robert Andrews

Xaxis Spending $54m On Ad Technology This Year

By Robert Andrews

Native Can Scale, As Plista Hits US: Xaxis’ Moore

By Robert Andrews

Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

By Robert Andrews

Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil

By Robert Andrews

Xaxis’ Crittenden Wants Clients A World Beyond CTR

By Robert Andrews

Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

By Robert Andrews

Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin

By Robert Andrews

Native Ads Will Replace Display Ads: Xaxis’ Allen

By Robert Andrews

CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams

By Robert Andrews

Publishers Shifting To Improve Experience: Xaxis’ Schlickum

By Robert Andrews

Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum

By Robert Andrews

Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier

By Robert Andrews

Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

By Robert Andrews

Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum

By Robert Andrews

Xaxis’ Lesser Followed The Paternal Path To Change Advertising

By Robert Andrews

Xaxis’ Grether Expects Programmatic TV Early In 2016

By Robert Andrews

Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

By Robert Andrews

Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

By Robert Andrews

Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

By Robert Andrews

Xaxis Will Use More Private Marketplaces, Less RTB

By Robert Andrews

Xaxis’ Pangis: Change Is Perpetual

By Robert Andrews

Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

By Robert Andrews

Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon

By Robert Andrews

Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

By Robert Andrews

Xaxis’ Turbine Differentiated By Data: Grether

By Robert Andrews

Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

By Robert Andrews

Total Transparency Can Hinder Ads: Xaxis’ Moore

By Robert Andrews

Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

By Robert Andrews

Ad Groups Look To Reimagine TV On Mobile Screens

By Robert Andrews

Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

By Robert Andrews

VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

By Robert Andrews

“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

By Robert Andrews

Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

By Robert Andrews

Xaxis Combats TV Distraction With Synchronized Mobile Ads

By Robert Andrews

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

By Robert Andrews

The Search For Standards For Addressable Ads

By Robert Andrews

Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

By Robert Andrews

TV-Synced Ads Boost Brand Engagement, Civolution Says

By Robert Andrews

Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs

By Robert Andrews

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

By Robert Andrews

WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

By Robert Andrews

Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

By Robert Andrews

Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

By Robert Andrews

Kantar’s TV Data Helps Xaxis Target Online Ads

By Robert Andrews

Nielsen’s Bradford: TV & Online Measurement Are Coming Together

By Robert Andrews

Video Ad Formats ‘Still Not Suited To Multi-Platform’

By Robert Andrews

Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

By Robert Andrews

Video Ad Networks Must Become Unique To Survive

By Robert Andrews

Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

By Robert Andrews

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

By Robert Andrews

Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

By Robert Andrews

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

By Robert Andrews

Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

By Robert Andrews

Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

By Robert Andrews

Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’

By Robert Andrews

Events 6

FT Digital Media Conference 2014

Future of TV Ads Forum London '15, presented by Xaxis

GroupM 136

More

Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

Executive Views

Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

Executive Views

Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

Executive Views

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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Executive Views

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

Executive Views

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

Executive Views

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Executive Views

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Executive Views

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure