Xandr – Context

Xandr

Description:

A new kind of advertising company.

Location:
Morrisville, NC,

United States

People:
Aaron Martin

Allison Paley

christina beaumier Daniel Clayman

Eric Hoffert

jason brown

Jill Siegel

Lauren Wetzel Pete Bruckbauer

rick welday

Family:

DirecTV 7
WarnerMedia 10
- hbo 6
  - hbo nordic 1
- Time Warner 31
- Turner 20
  - CNN 20
  - Turner Sports 2
    - bleacher report 2
Xandr 24
- AppNexus 19
- clypd 11

Executive Views

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

Executive Views

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

Executive Views

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

Executive Views

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

Executive Views 24

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

Executive Views

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

Executive Views

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

Executive Views

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

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Executive Views

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

Executive Views

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

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Executive Views

Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer

How CTV Is Different In Europe: Xandr’s Soucaret

Executive Views

How CTV Is Different In Europe: Xandr’s Soucaret

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Executive Views

Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel

By Robert Andrews

Personalization is Paramount During Pandemic: Xandr’s Jason Brown

By Robert Andrews

Xandr’s Paley Mulls Life After Cookies

By Robert Andrews

Xandr Goes To Mexico: Paley On LatAm Expansion

By Robert Andrews

Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says

By Robert Andrews

Viewers Like Ads, But Not Too Often: Xandr Research

By Robert Andrews

It’s About Time: Xandr’s Relevance Examines Consumer Attention

By Robert Andrews

AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace

By Robert Andrews

Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales

By Robert Andrews

Xandr Has Created a New ‘Community’ Marketplace

By Robert Andrews

Xandr’s Ad Graph Will Scale Up To 5G

By Robert Andrews

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

By Robert Andrews

Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown

By Robert Andrews

AT&T AdWorks Goes After Multiple Screens For Ads

By Robert Andrews

Will Content Costs Will Force Netflix To Run Ads?

By Robert Andrews

The Challenges In The Road To Targeted TV Ads

By Robert Andrews

It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

By Robert Andrews

M&A analysis 1

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Executive Views

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

By Robert Andrews

Market indicators 1

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Executive Views

Viewers Like Ads, But Not Too Often: Xandr Research

By Robert Andrews

Events 6

Beet Retreat 2016: The Transformation of Television Advertising, presented by Videology with AT&T AdWorks and 605 with The Drum

The Dawn of Targeted TV Advertising, A Leadership Session with AT&T AdWorks at Cannes '15

The Relevance Conference Santa Barbara, a leadership series presented by Xandr, an AT&T unit

The Relevance Conference, Santa Barbara 2019, a leadership series presented by Xandr

AT&T 11

More

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

Executive Views

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

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Executive Views

How AT&T Is Navigating Media Buying During A Pandemic: Carter

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Executive Views

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

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Executive Views

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

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Executive Views

Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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Executive Views

Addressable TV Can Unleash TV Ad Creativity

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Executive Views

Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

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Executive Views

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

AppNexus 19

More

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Executive Views

Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says

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Executive Views

GDPR Outcomes Still Unclear: AppNexus’ Shields

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Executive Views

Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains

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AppNexus Partnerships Tool Up For Programmatic TV

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AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP

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AppNexus’ Rubenstein: Machine Learning Enhances Ads

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Executive Views

Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

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Executive Views

Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

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More

Executive Views

Now Part of Xandr, clypd Enters Next Phase

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Executive Views

Clypd Begins Decoupling Its Tech To Expand Clients: Burke

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Executive Views

The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu

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Executive Views

Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees

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Executive Views

Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe

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Executive Views

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

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Executive Views

RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Executive Views

Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers