WPP – Context

WPP

Consulting Description:

WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.

Location:
London,

United Kingdom Founded:
1986

People:

irwin gotlieb

Martin Sorrell

Family:

WPP 81

24/7 realmedia 1
GroupM 138
- Finecast 15
- group m entertainment 1
- Maxus 6
- MEC 4
- mec global 1
- MediaCom 12
- Mindshare 24
- modi media 17
- real media group 1
- Xaxis 75
JWT 5
kantar 3
- kantar media 6
Millward Brown 2
ogilvy 7
- ogilvy entertainment 3
possible 3
VMLY&R 2
- VML 3
Wavemaker 12
Wunderman 3

Executive Views

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

By Robert Andrews

Executive Views

SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

By Robert Andrews

Executive Views

Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

By Robert Andrews

Executive Views

WPP’s New Finecast to be Global, Advanced TV Ecosystem

By Robert Andrews

Interviews 2

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

By Robert Andrews

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

By Robert Andrews

Executive Views 39

Executive Views

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

By Robert Andrews

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Executive Views

SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

By Robert Andrews

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Executive Views

Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

By Robert Andrews

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Executive Views

WPP’s New Finecast to be Global, Advanced TV Ecosystem

By Robert Andrews

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Executive Views

WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

By Robert Andrews

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Executive Views

WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

By Robert Andrews

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Executive Views

Sorrell On Why Brands Have An Internal Battle For Ecommerce

By Robert Andrews

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Executive Views

Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

By Robert Andrews

It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

By Robert Andrews

WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

By Robert Andrews

David Moore Sees Xaxis’ Future In [m]Platform

By Robert Andrews

WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

By Robert Andrews

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

By Robert Andrews

WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

By Robert Andrews

Publicis, WPP Execs See Programmatic TV Coming In To View

By Robert Andrews

Native Can Scale, As Plista Hits US: Xaxis’ Moore

By Robert Andrews

Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

By Robert Andrews

WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands

By Robert Andrews

Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum

By Robert Andrews

WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

By Robert Andrews

Xaxis’ Lesser Followed The Paternal Path To Change Advertising

By Robert Andrews

WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

By Robert Andrews

‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

By Robert Andrews

Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes

By Robert Andrews

Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

By Robert Andrews

Sir Martin Sorrell on Transformation of Advertising and of WPP

By Robert Andrews

Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

By Robert Andrews

Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014

By Robert Andrews

WPP’s Sorrell Bets On Sports Value With Bruin Investments

By Robert Andrews

WPP’s Sorrell: We Are a Content Company

By Robert Andrews

Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

By Robert Andrews

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

By Robert Andrews

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

By Robert Andrews

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

By Robert Andrews

WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

By Robert Andrews

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

By Robert Andrews

Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

By Robert Andrews

Sorrell Sets WPP Target Of 45 Percent Digital Revenue

By Robert Andrews

Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

By Robert Andrews

Analyst Views 1

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

By Robert Andrews

Company strategy 9

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Company strategy

UBS Media Week: WPP’s Sorrell: Google’s Fitter Than Ever For Mobile Push

By Robert Andrews

WPP’s Sorrell: 2009 ‘Very Tough’, Zuckerberg Made Mistake On Beacon

Company strategy

WPP’s Sorrell: 2009 ‘Very Tough’, Zuckerberg Made Mistake On Beacon

By Robert Andrews

Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic

Company strategy

Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic

By Robert Andrews

WPP’s TNS Bid – Can Sorrell Count On A Rebel Within?

Company strategy

WPP’s TNS Bid – Can Sorrell Count On A Rebel Within?

By Robert Andrews

Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage

Company strategy

Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage

By Robert Andrews

YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell

Company strategy

YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell

By Robert Andrews

WPP Amongst $50 Million Investors In Game Maker Realtime Worlds

Company strategy

WPP Amongst $50 Million Investors In Game Maker Realtime Worlds

By Robert Andrews

WPP’s Sorrell Sees ‘Fundamental Shift’ Of TV Ads To Web

Company strategy

WPP’s Sorrell Sees ‘Fundamental Shift’ Of TV Ads To Web

By Robert Andrews

WPP, Others Eye Bid For 24/7 Real Media Ad Network: Report

By Robert Andrews

Conference reports 1

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Conference reports

WPP’s Sorrell: Google Blundered In China, Should Open Its Robe To Europe

By Robert Andrews

M&A analysis 22

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Executive Views

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

By Robert Andrews

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WPP aims for Silicon Valley digital investment via AKQA acquisition

By Robert Andrews

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WPPs Digital Spending Spree Comes Ashore In Turkey

By Robert Andrews

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WPP’s Kantar Buying China’s CIC For Social Media Market Research

By Robert Andrews

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Funding analysis

WPP Buying Further In To Chinese Online Ad Measurement

By Robert Andrews

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Publicis, WPP Make Further Digital Buys, Google Mobile Partnership

By Robert Andrews

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WPP Buys Another Digital Agency; This Time, In Vietnam

By Robert Andrews

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WPP Buying Intelligence Database Marketer I-Behavior

By Robert Andrews

WPP Buying In To Chinese Digital Ad Measurement

By Robert Andrews

WPP Buying Two Brazilian Digital Agencies

By Robert Andrews

WPP Secures Majority Of Game Ad Net IGA

By Robert Andrews

WPP Makes Formal TNS Offer, GfK Says Talks ‘Progressing Positively’

By Robert Andrews

Advertising Round-Up: Teletext Goes Behavioural, WPP Buys In Asia

By Robert Andrews

TNS Rejects Latest WPP Offer, Deadline Stopclock Begins To Tick

By Robert Andrews

TNS Founder Prefers WPP Over GfK, Sorrell Undecided On Outcome

By Robert Andrews

WPP’s Sorrell On TNS/GfK: ‘Two Drunkards Propped Up By A Lamp-Post’

By Robert Andrews

TNS Seals GfK Merger, Forcing WPP’s Hand On Expected Third Offer

By Robert Andrews

WPP Unit Acquires Majority Of Tech PR House AxiCom

By Robert Andrews

WPP’s Group M Buys LaComunidad Viral Campaign Agency

By Robert Andrews

WPP Acquires 75 Percent In Indian Digital Agency Quasar Media

By Robert Andrews

WPP Buys LA Interactive Agency Schematic; Latest Digital Acquisition

By Robert Andrews

WPP Buys LA Interactive Agency Schematic, Developer Of New ITV.com

By Robert Andrews

Earnings analysis 4

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Earnings analysis

Digital Ad Growth Has Resumed And Paid Content Has Helped, WPP Says

By Robert Andrews

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Earnings analysis

Digital Marketing M&A Values Have Gotten ‘Frothy’, WPP Says

By Robert Andrews

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Earnings analysis

In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales

By Robert Andrews

Earnings: WPP Digital Revenue Up 10 Percent, Bolstered By Social Media

Earnings analysis

Earnings: WPP Digital Revenue Up 10 Percent, Bolstered By Social Media

By Robert Andrews

Industry moves 1

Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic

Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic

By Robert Andrews

Market indicators 1

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

By Robert Andrews

Events 1

24/7 realmedia 1

Industry Moves: 24/7 RealMedia Adds UK Media MD Fitzpatrick

Industry Moves: 24/7 RealMedia Adds UK Media MD Fitzpatrick

GroupM 138

More

GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

Executive Views

GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

Executive Views

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

Executive Views

Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

Executive Views

Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

Executive Views

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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Executive Views

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

Executive Views

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

Executive Views

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

JWT 5

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Executive Views

How Facebook Feedback Keeps Brands Honest: JWT’s Eastwood

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Executive Views

JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction

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Executive Views

J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

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Executive Views

For Branded Content, “Creative By Committee Is Death”

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Executive Views

From Story-Telling To Story-Doing: JWT’s Weisberg

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Executive Views

Better Planning Needed For Connected TV Ads: Kantar’s Tillou

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Executive Views

Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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WPP’s Kantar Buying China’s CIC For Social Media Market Research

Millward Brown 2

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

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Executive Views

Research: Original Web Video Ads Outperform TV Shovelware

ogilvy 7

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Executive Views

Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg

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Executive Views

Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes

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Executive Views

Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Executive Views

‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

Another Marketer Appoints A Social Manager – Ogilvy Taps Sky’s Nadjm

Another Marketer Appoints A Social Manager – Ogilvy Taps Sky’s Nadjm

Industry Moves: Ogilvy Creative, Rights.tv, Believe MD

Industry Moves: Ogilvy Creative, Rights.tv, Believe MD

Ogilvy Buys Majority Of Czech Web Marketer Advertures

Ogilvy Buys Majority Of Czech Web Marketer Advertures

possible 3

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Executive Views

Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall

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Executive Views

Facebook Live Best Practices For Brands, By POSSIBLE’s Marshall

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Executive Views

Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

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More

Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Executive Views

Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

Executive Views

With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

Wavemaker’s New Toolset: Geospatial, ML & Identity

Executive Views

Wavemaker’s New Toolset: Geospatial, ML & Identity

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Executive Views

Wavemaker’s Richman Makes The Case For Ad Agencies As ‘Your True Partners’

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Executive Views

Wavemaker’s Smith On ‘The New Five Ps Of Marketing’

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Executive Views

Accountability Has Never Been Harder: Wavemaker’s Sullivan-Martin

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Executive Views

Wavemaker’s Smith Has A Recipe To Make The Future

Wunderman 3

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Executive Views

Wunderman’s Schlickum Has Three Tips For Asian Marketing Transformation

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Executive Views

At Wunderman, Schlickum Seeks More Creative Use Of Data

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Executive Views

Wunderman’s Kotziagkiaouridis Sees Data Key To Emotion

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Executive Views

Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

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Executive Views

Smart Agencies Embrace In-Housing: VMLY&R’s Cook

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More

How Attention Peaks Are Activated: Finecast’s Lewis

Executive Views

How Attention Peaks Are Activated: Finecast’s Lewis

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

Executive Views

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV

Executive Views

Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV

The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

Executive Views

The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

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Executive Views

Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts

Executive Views

Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

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Executive Views

Diversity Inherent In Addressable TV: Finecast’s Harcus

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Executive Views

The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

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Executive Views

WPP’s Sorrell: We Are a Content Company

Maxus 6

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Executive Views

Time For Data To Fuel Creativity, Maxus’ Pattison Says

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Executive Views

How Ad Execs Think Differently About Mobile

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Executive Views

How Media Agencies Will Be Forced To Change

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Executive Views

Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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Executive Views

Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots

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Executive Views

‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

MEC 4

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Executive Views

Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont

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Executive Views

Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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Executive Views

Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Executive Views

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

MediaCom 12

More

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Executive Views

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Executive Views

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

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Executive Views

MediaCom’s Capnerhurst on NewFronts’ Purpose

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Executive Views

MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Executive Views

Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

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Executive Views

Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

Mindshare 24

More

Purpose Is ‘Getting Real’: Mindshare’s Richman

Executive Views

Purpose Is ‘Getting Real’: Mindshare’s Richman

Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

Executive Views

Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

Executive Views

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

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Executive Views

Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

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Executive Views

Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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Executive Views

No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae

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Executive Views

Should Brands Make Content People Would Pay For?

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More

Executive Views

Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

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Executive Views

The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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Executive Views

What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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Executive Views

Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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Executive Views

Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Executive Views

How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Executive Views

On Addressable TV Execs’ Wishlist: Standards And Scale

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Executive Views

Advanced TV’s National Evolution: MODI’s Bologna

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Executive Views

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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More

How To Inject Creative Into Programmatic: Xaxis’ Lin

Executive Views

How To Inject Creative Into Programmatic: Xaxis’ Lin

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Executive Views

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

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Executive Views

Dynamic Creative Helps Brand Suitability During Change: Xaxis’

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Executive Views

Omni-Channel Depends On Measurement: Xaxis’ Anderson

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Executive Views

How Brands Get To Outcome-Based Ads: Xaxis’ Bidon

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Executive Views

‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Executive Views

David Moore Sees Xaxis’ Future In [m]Platform

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Executive Views

Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

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Executive Views

Census-Level TV Data Begins To Go Global: Kantar’s Swadley

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Executive Views

Kantar Media’s Brown On Cross-Media Measurement Roadmap

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Executive Views

Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

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Executive Views

Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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Executive Views

Kantar’s TV Data Helps Xaxis Target Online Ads

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Executive Views

For Branded Content, “Creative By Committee Is Death”

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Executive Views

Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Executive Views

‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

VML 3

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Executive Views

Nevermind Mobile-First, VML’s Kapadia Puts Ideas First

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Executive Views

VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

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Executive Views

Amid Platform Proliferation, Storytelling Endures: VML’s Wente