C
Context
Insights
Viewpoints
Companies
Events
Sources
Organisations
2,131
Earnings
490
M&A
608
Funding
391
IPOs
56
Industry moves
608
VivaKi
no topics
Description:
Location:
None listed
People:
danny hopwood
Marco Bertozzi
Family:
Publicis Groupe
39
Digitas
10
DigitasLBi
9
lbi
1
Havas
21
Leo Burnett
2
performics
3
Publicis Media
4
Spark Foundry
6
Starcom MediaVest Group
49
content@scale
3
MediaVest
13
tribal
2
VivaKi
29
AOD
7
Audience On-Demand
5
Zenith Media
13
Executive Views
Publicis Marks One Year With Adobe Always-On Partnership
By Robert Andrews
Executive Views
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
By Robert Andrews
Executive Views
Pitchapalooza: Media Change is Driving Agency Reviews
By Robert Andrews
Executive Views
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
By Robert Andrews
Interviews
1
Interviews
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi
Executive Views
28
Executive Views
Publicis Marks One Year With Adobe Always-On Partnership
Executive Views
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
Executive Views
Pitchapalooza: Media Change is Driving Agency Reviews
Executive Views
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
Executive Views
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
Executive Views
ZenithOptimedia Seeks Cross-Media Data Insight
Executive Views
VivaKi Lives On After Reorg: SMG’s Delaney
Executive Views
VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney
VivaKi Spreads Its Expertise Across SMG: Delaney
TV Operators Holding Back Addressable Dreams: SMG’s Scheppach
“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach
Adobe’s “Marketing Cloud” Explained
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
VivaKi’s AOD Wants Industry Platform For Native Ads
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
VivaKi Taps Vindico To Validate Video Ad Views
VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
Events
1
Publicis Groupe
39
More
Executive Views
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
Executive Views
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
Executive Views
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
Executive Views
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization
AOD
7
Executive Views
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
Executive Views
VivaKi Spreads Its Expertise Across SMG: Delaney
Executive Views
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
Executive Views
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
Executive Views
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
Executive Views
VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time
Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
Audience On-Demand
5
Executive Views
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
Executive Views
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
Executive Views
VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time
Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By Robert Andrews 
