VivaKi 29

Publicis Marks One Year With Adobe Always-On Partnership

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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

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Pitchapalooza: Media Change is Driving Agency Reviews

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VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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ZenithOptimedia Seeks Cross-Media Data Insight

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Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi

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VivaKi Lives On After Reorg: SMG’s Delaney

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VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney

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VivaKi Spreads Its Expertise Across SMG: Delaney

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TV Operators Holding Back Addressable Dreams: SMG’s Scheppach

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“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach

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Adobe’s “Marketing Cloud” Explained

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Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

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VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

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Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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VivaKi’s AOD Wants Industry Platform For Native Ads

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

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VivaKi Taps Vindico To Validate Video Ad Views

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VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

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VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

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