Tumblr – Context

Tumblr

Internet Software & Services Description:

Tumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Oath Inc.

Location:
New York, NY,

United States Founded:
2007

People:
Cavel Khan

Family:

Verizon Media Group 7
- AOL 150
  - Adap.TV 12
  - advertising.com 1
  - aol networks 5
  - AOL On 5
  - engadget 3
  - platform-a 9
    - tacoda 2
  - precision demand 1
- huffington post media group 11
- Yahoo 141
  - flurry 3
  - Tumblr 8
  - yahoo japan 1
  - yahoo music 1

Executive Views

Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

By Robert Andrews

Executive Views

Tumblr Helps Yahoo Advertisers Tell Their Story

By Robert Andrews

Company strategy

Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

By Robert Andrews

Conference reports

East vs West: Tumblr’s Karp on why New York is no ‘Valley Jr.’

By Robert Andrews

CHERNIN

Funding analysis

After Flipboard and Tumblr, Chernin bets on YouTube video boom

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Company strategy

Olympics committee gets its social media game on with Tumblr, Instagram integration

Company strategy

Tumblr raises $4.5m second round; staffs up, preps premium model

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

Funding analysis

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

Yahoo 141

More

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Executive Views

Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Executive Views

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

Executive Views

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

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Executive Views

Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

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Executive Views

Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief

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Executive Views

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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Executive Views

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Executive Views

Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz