TubeMogul – Context

TubeMogul

Advertising Description:

In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul.

Location:
Emeryville, CA,

United States Founded:
2007

People:

Brett Wilson

Nick Reid

oscar rondon

Taylor Schreiner

Family:

Executive Views

Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots

By Robert Andrews

Executive Views

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

By Robert Andrews

Executive Views

Algorithms Will Revolutionize Audience Targeting: TubeMogul’s Schreiner

By Robert Andrews

Executive Views

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

By Robert Andrews

Interviews 1

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

By Robert Andrews

Executive Views 25

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Executive Views

Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots

By Robert Andrews

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Executive Views

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

By Robert Andrews

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Executive Views

Algorithms Will Revolutionize Audience Targeting: TubeMogul’s Schreiner

By Robert Andrews

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Executive Views

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

By Robert Andrews

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TubeMogul Aims For Broader Data, Addressable TV: Rondon

By Robert Andrews

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Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

By Robert Andrews

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TubeMogul’s Wilson Wants To Dismantle Video Silos

By Robert Andrews

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Executive Views

TubeMogul, Videoplaza Create Programmatic Marketplace

By Robert Andrews

Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick

By Robert Andrews

TubeMogul’s PTV Brings Programmatic To TV

By Robert Andrews

FreeWheel Aims To Empower And Protect Advertisers, Publishers

By Robert Andrews

“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

By Robert Andrews

UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid

By Robert Andrews

TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic

By Robert Andrews

Heineken Taps TubeMogul for Programmatic Campaign

By Robert Andrews

Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson

By Robert Andrews

Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO

By Robert Andrews

Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

By Robert Andrews

Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

By Robert Andrews

Automated Video Ad Buying Growing Up Down Under

By Robert Andrews

Lenovo Sees Creative Efficiencies In Programmatic Ads

By Robert Andrews

TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

By Robert Andrews

Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

By Robert Andrews

TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

By Robert Andrews

TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

By Robert Andrews

M&A analysis 1

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Executive Views

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

By Robert Andrews

Events 4

Programmatic View from the Rooftop at Cannes '15: A Series Presented by TubeMogul

Adobe 42

More

Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness

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Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness

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Live TV Is Getting Automated, Too: Adobe’s Gordon

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How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence

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Executive Views

Adobe’s Eadie On The Reunification Of Media & Creative Agencies

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Executive Views

NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe

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Executive Views

Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots

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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

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Executive Views

Adobe’s Towes Gears Up To Offer Ooyala Cloud Scale

TubeMogul University 5

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Executive Views

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

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Executive Views

Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

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Executive Views

Automated Video Ad Buying Growing Up Down Under

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Executive Views

Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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Executive Views

SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic