Tru Optik – Context

Tru Optik

Internet Software & Services Description:

Tru Optik – Over-the-top, Connected TV, Data Management Platform.

Location:
Stamford, CT,

United States

People:

Andre Swanston

andrew swanston

David Wiesenfeld

Executive Views

Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching

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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston

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Tru Optik Draws A Line From TV To Smart Speakers: Swanston

By Robert Andrews

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Executive Views

Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld

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Executive Views

Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

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Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee

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Tru Optik’s Swanston On 8x Advanced TV Growth

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Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice

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Tru Optik & comScore Bring Demographic Ad Buying To Connected TV

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Household Or Key-Holder: How Precise Can TVs Target Ads?

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After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

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New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

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How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston

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Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour

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TruOptik Helps Broadcasters Target BitTorrent Users With Ads

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