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  Company strategy

          

    
    

        
The X Factor ITV ad campaigns compared: a tale of missed chances?

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Company strategy

          

    
    

        
Crowdfunding helps non-starters and re-livers ride again

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Company strategy

          

    
    

        
Could TV’s ‘second screen’ be used for even more TV?

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Company strategy

          

    
    

        
X Factor Eyes Season-Long iTunes Sales

                        

             By Robert Andrews