Starcom MediaVest Group logo

Starcom MediaVest Group



Starcom is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally.

Chicago, IL, United States
What Price The Data That Fuels TV Revolution?
Addressable TV Ad Spend Up 3x: SMG’s Scheppach
The Challenges In The Road To Targeted TV Ads
Ad Tech Industry Needs More Diversity: SMG’s Stranger
SMG’s CEO Desmond on Business Success: “Be Humble and Listen”
Addressable TV Can Unleash TV Ad Creativity
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
Advertising Must Get Back To Creativity: Starcom’s Richman
Three Biggest Ad Trends By SMG CEO Desmond
A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach
VivaKi Lives On After Reorg: SMG’s Delaney
VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney
VivaKi Spreads Its Expertise Across SMG: Delaney
TV Operators Holding Back Addressable Dreams: SMG’s Scheppach
“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach
How Ad Execs Think Differently About Mobile
More Data Needed For Personalized Ads: SMG’s Lichtenberg
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
Programmatic TV Is A Hard Sell: SMG’s Scheppach
‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach
Screen Hierarchy Is Being Shattered: SMG’s Fryett
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
SMG Planning Content@Scale International Expansion
Keep Big Data Simple To Get Smarter: SMG’s Parker
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
Starcom’s Mobile Chief: “Mobile Is Not An Island”
SMG To Reveal Effectiveness Of Twitter TV Retargeting
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
Media Agency SMG Lets its Brands Run Publisher Content via New Platform
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
SMG’s Baylon: TV Caution Means Two-Tier Ad Market
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull