Starcom MediaVest Group 22

Starcom is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally.

Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

By

Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

By

The buyers have their say

By

Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

By

Advertising Must Get Back To Creativity: Starcom’s Richman

By

Ad Tech Won’t Kill The Media Agency: Videology’s Castree

By

More Data Needed For Personalized Ads: SMG’s Lichtenberg

By

MediaVest Wants National Scale From Addressable TV

By

Programmatic TV Is A Hard Sell: SMG’s Scheppach

By

‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach

By

MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

By

Data Is Essential To Programmatic: MediaVest’s Korenfeld

By

Screen Hierarchy Is Being Shattered: SMG’s Fryett

By

SMG Planning Content@Scale International Expansion

By

Keep Big Data Simple To Get Smarter: SMG’s Parker

By

Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

By

Starcom’s Mobile Chief: “Mobile Is Not An Island”

By

MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

By

SMG To Reveal Effectiveness Of Twitter TV Retargeting

By

MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

By

Media Agency SMG Lets its Brands Run Publisher Content via New Platform

By

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

By