Samsung Ads 15

CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire

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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

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Samsung Scales Up Ad-Buying With DSP, PMP

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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

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Advertisers Are Rebooting Their Content: Samsung Ads’ Kim

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Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno

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Samsung’s Scott Welcomes Vevo To TV Plus

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Samsung Ads’ Three CES Priorities: Alex Hole

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Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR

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Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”

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Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

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Samsung Ads’ Scott Takes Outcome Promise To CES

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‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

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