RTB 16

OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

By

Mindshare’s Powell: Advertisers Need Price Stability

By

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

By

Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

By

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

By

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

By

AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

By

TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

By

VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

By

Rumors Of Cookies Death Are ‘Greatly Exaggerated’

By

TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

By

TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

By

VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

By

Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying

By

Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

By

Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

By