Publicis Groupe 93

After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world’s fourth-largest agency.

Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

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Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

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MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

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How Media Agencies Will Be Forced To Change

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Data Is Essential To Programmatic: MediaVest’s Korenfeld

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Screen Hierarchy Is Being Shattered: SMG’s Fryett

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Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

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Campaign Engagement Is Essential: Havas’ DuBoff

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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

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SMG To Reveal Effectiveness Of Twitter TV Retargeting

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MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Brand Matters: why creating the right brand is critical for business success

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Forecast: Internet ad spend will outstrip all print in 2015

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Forecast: Internet will take more than a fifth of ad dollars by 2014

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Another ads indie snapped up: Publicis bids €416 million for LBi

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Industry Moves: Wiggin, Qriously, Shine 360°, Guardian; Digitas

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Leo Burnett Buying Airlock Digital Agency

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Industry Moves: Lovefilm, Havas, ETV, WSJ

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Digital Is Now Outgrowing The Fast-Growers At Publicis

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Industry Moves: Press Association Sport, Lonely Planet, Monterosa, Havas

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Publicis Buys Back Shares Worth

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Publicis Credits Q1 ‘Turning Point’ To Digital; Lévy Leaving

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Havas Pushes Up Digital Ads Share As Downturn Eases

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Publicis Acquires Tribal Agency, Buying In To LatAm Digital Marketing

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Tribal DDB Starting Social Marketing Agency Radar DDB

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Earnings: Publicis On Way To Digital Target, Though Online Profits Lag

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Publicis On-Track For Web Ads Target ‘With No Problem’

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Digital Mags Publisher Zinio Eyes Europe With Havas Partnership

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French Agency Havas Acquires BLM To Buy A Place In UK Digital Advertising

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Publicis Buys Wcube In Continuing Digital Agency Acquisition Race

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Publicis Creates Dedicated Mobile Arm With Phonevalley Acquisition

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Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas

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