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Publicis Groupe

Consulting
      
                                      
                                        
                                        
                                        
                
      


      
              Description:

              
After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world’s fourth-largest agency.


      


            
        Location:

        Paris, France
      


			      
        Founded:

        1926
      
			

      






      
            


                  
                        People:

                  
                                          
													
													 Amy Lanzi
													
												
                                          
													
													 Geraldine White
													
												
                                          
													
													 Jay Askinasi
													
												
                                          
													
													 Maurice Levy
													
												
                                          
													
													 Rishad Tobaccowala
													
												
                                          
													
													 Yale Cohen
													
												
                  
            


      





      
      
        


            
             Family:

           
            logoPublicis Groupe 39
        


      

                        
                



                


                  






            






  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

                        

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Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

                        

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  Executive Views

          

    
    

        
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

                        

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  Executive Views

          

    
    

        
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

                        

             By Robert Andrews  
        

    

  



     



                  

         
                                 

                                                                             


                      
                              


                             
                             

                                         

                                                     
Executive Views 31

                                         

                                                          



                               

                               


                               
                                 

                                            



  

    

      

        
                
      

      

        
        

                      
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Setbacks And Hurdles Make Publicis’ Lévy Stronger

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
ZenithOptimedia Seeks Cross-Media Data Insight

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi Lives On After Reorg: SMG’s Delaney

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi Spreads Its Expertise Across SMG: Delaney

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Adobe’s “Marketing Cloud” Explained

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi Taps Vindico To Validate Video Ad Views

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

        

        
                  

              By Robert Andrews  
          

              

    



  





  

    

      

        
                
      

      

        
        

                      
Twitter Is Now The #5 Digital Ad Platform

        

        
                  

              By Robert Andrews  
          

              

    



  


                                 


                      
                                 

                                                                             


                      
                                 

                                                                             


                      
                              


                             
                             

                                         

                                                     
Company strategy 1

                                         

                                                          



                               

                               


                               
                                 

                                                                             


                      
                                 

                                                                             


                      
                              


                             
                             

                                         

                                                     
M&A analysis 4

                                         

                                                          



                               

                               


                               
                                 

                                                                             


                      
                              


                             
                             

                                         

                                                     
Earnings analysis 3

                                         

                                                          



                               

                               


                               
                                 

                                                                             


                      
                                 

                                                                             


                      
                                 

                                                                             


                      
                              


                             
                             

                                         

                                                     
Industry moves 1

                                         

                                                          



                               

                               


                               
                                 

                                                                             


                      
                                 

                                                                             


                      

         







                  
















          
            


              

                          

                                    
                                         

                                           
                   												Digitas logo                                           

                                             
Digitas 10

                                           

                                         

                                    
                          

                                                              

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  Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
    

    

  

  
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Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront

  
    



  BETH
    

    

  

  
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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

  
    



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Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

  
    



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Automation is Getting Deeper In To Agencies: Rubicon’s  has Integration w/ Digitas

  
    



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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

  
    



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Digitas’ Shlachter: Good Branded Video Is Hard To Do

  
    



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  Executive Views

  

  
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

  
    



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  Executive Views

  

  
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Havas 21

                                           

                                         

                                    
                          

                                                              

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  Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
    

    

  

  
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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation

  
    



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OTT Mobilizes Buyer Behavior: Havas’ Mann

  
    



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Havas’ Ankeney On The Future Of The Media Agency

  
    



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AI Helped Havas & ITV Predict Trump Victory

  
    



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Havas’ Dominique Delport “We have a unique opportunity with AI”

  
    



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Havas Invests To Simplify Programmatic, Houssaini Says

  
    



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Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement

  
    



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Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Leo Burnett 2

                                           

                                         

                                    
                          

                                        





                 


                   



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Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

  
    



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  M&A analysis

  

  
Leo Burnett Buying Airlock Digital Agency

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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  The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
    

    

  

  
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count

  
    



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Performics’ CEO Targets Intent And Consumer Demand

  
    



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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Starcom MediaVest Group 49

                                           

                                         

                                    
                          

                                                              

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Starcom’s Richman Welcomes TV Networks’ Data Plays

  
    



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Brand Stories Connect Data, Content & Desire: Publicis’ Jacob

  
    



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Programmatic TV Has Turned A Corner: SMG’s Bertozzi

  
    



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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

  
    



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Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi

  
    



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Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

  
    



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Data Will Set Context Free: SMG’s Scheppach

  
    



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SMG Triples Addressable TV Business, EVP Scheppach

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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  Publicis Acquires Tribal Agency, Buying In To LatAm Digital Marketing
    

    

  

  
  M&A analysis

  

  
Publicis Acquires Tribal Agency, Buying In To LatAm Digital Marketing

  
    



  Tribal DDB Starting Social Marketing Agency Radar DDB
    

    

  

  
  Company strategy

  

  
Tribal DDB Starting Social Marketing Agency Radar DDB

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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VivaKi 29

                                           

                                         

                                    
                          

                                                              

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Publicis Marks One Year With Adobe Always-On Partnership

  
    



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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

  
    



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Pitchapalooza: Media Change is Driving Agency Reviews

  
    



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VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

  
    



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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

  
    



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  Executive Views

  

  
ZenithOptimedia Seeks Cross-Media Data Insight

  
    



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  Interviews

  

  
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi

  
    



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VivaKi Lives On After Reorg: SMG’s Delaney

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

  
    



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Zenith’s Warren Wants More Focused NewFront Data

  
    



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Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

  
    



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ZenithOptimedia Seeks Cross-Media Data Insight

  
    



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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

  
    



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Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz

  
    



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Advertisers Will Demand More Transparency: Zenith US CEO

  
    



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The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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  The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
    

    

  

  
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel

  
    



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Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin

  
    



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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

  
    



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Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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New Ad Models Will Help Data Education: Spark Foundry’s Giacosa

  
    



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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

  
    



  After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
    

    

  

  
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says

  
    



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Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa

  
    



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Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa

  
    



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Spark Foundry’s Giacosa Wants AI To Get Emotional

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

  
    



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How Ad Execs Think Differently About Mobile

  
    



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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

  
    



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Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

  
    



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Video First, TV Later: Digitas’ Zaben

  
    



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Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

  
    



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Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

  
    



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Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Another ads indie snapped up: Publicis bids €416 million for LBi

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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SMG Planning Content@Scale International Expansion

  
    



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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

  
    



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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Connected TV Will Bestow Internet Powers: Mediavest | Spark’s Korenfeld

  
    



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Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

  
    



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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

  
    



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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

  
    



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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

  
    



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“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach

  
    



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Ad Tech Won’t Kill The Media Agency: Videology’s Castree

  
    



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MediaVest Wants National Scale From Addressable TV

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

  
    



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VivaKi Spreads Its Expertise Across SMG: Delaney

  
    



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Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

  
    



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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

  
    



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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

  
    



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VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

  
    



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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

  
    



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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

  
    



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VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

  
    



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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

  
    



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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable