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Publicis Groupe



After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world’s fourth-largest agency.

Paris, France
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala
Setbacks And Hurdles Make Publicis’ Lévy Stronger
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
ZenithOptimedia Seeks Cross-Media Data Insight
VivaKi Lives On After Reorg: SMG’s Delaney
VivaKi Spreads Its Expertise Across SMG: Delaney
Adobe’s “Marketing Cloud” Explained
VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
VivaKi Taps Vindico To Validate Video Ad Views
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
Twitter Is Now The #5 Digital Ad Platform