publicis 27

After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world’s fourth-largest agency.

Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0

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Health Marketers Embrace CTV: Publicis’ Imburgia

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Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin

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Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala

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Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

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Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

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TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala

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Setbacks And Hurdles Make Publicis’ Lévy Stronger

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VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

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‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

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ZenithOptimedia Seeks Cross-Media Data Insight

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VivaKi Lives On After Reorg: SMG’s Delaney

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VivaKi Spreads Its Expertise Across SMG: Delaney

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Adobe’s “Marketing Cloud” Explained

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VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

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VivaKi Taps Vindico To Validate Video Ad Views

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

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VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

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Twitter Is Now The #5 Digital Ad Platform

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