pangea alliance – Context

pangea alliance

Internet Software & Services Description:

The world’s premium programmatic alliance. The Guardian, Reuters, CNN, Dennis, The Economist & Mansueto Ventures partner to offer premium audiences at scale.

Location:
London,

United Kingdom

Executive Views

All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak

By Robert Andrews

Guardian Labs Mulls Off-Site Branded Content via Programmatic

By Robert Andrews

Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

By Robert Andrews

Executive Views

CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains

By Robert Andrews

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Executive Views

Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory