Omnicom Group – Context

Omnicom Group

Advertising Description:

Omnicom Group Inc. Omnicom’s branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services.

Location:
New York, NY,

United States Founded:
1986

Family:

Omnicom Group 2

DDB 3
Hearts & Science 13
OMD 20
Omnicom Digital 3
Omnicom Media Group 14
- Annalect 3
  - Accuen 3
PHD 7
TBWA 2

Executive Views

VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

By Robert Andrews

Executive Views

Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs

By Robert Andrews

DDB 3

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Executive Views

Omnicom’s Cortex Gives McDonald’s A Wizard’s Brain: DDB’s Weiss

Industry Moves: Brightcove Asia-Pac, Thomson Reuters Board, DDB Marketer

Industry Moves: Brightcove Asia-Pac, Thomson Reuters Board, DDB Marketer

Tribal DDB Starting Social Marketing Agency Radar DDB

Company strategy

Tribal DDB Starting Social Marketing Agency Radar DDB

Hearts & Science 13

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Executive Views

How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca

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Executive Views

Linear TV Loves Programmatic: Hearts & Science’s Pagliuca

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Executive Views

In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO

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Executive Views

Brands Bringing Own Data To The Multi-Graph, Agency Execs Say

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Executive Views

Hearts & Science’s Brookbanks On Rebooting Media’s Hiring Culture

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Executive Views

How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

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Executive Views

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

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Executive Views

What Agency Tech Chiefs Have Learned From Climbing The Ranks

OMD 20

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Executive Views

The New Laws Of The Attention Economy: OMD’s Hanson

How OMD UK Re-Architected To Follow Light TV Viewers

Executive Views

How OMD UK Re-Architected To Follow Light TV Viewers

Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR

Executive Views

Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR

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Executive Views

Trusted Local News Is The Next Scale Increment: OMD’s Mirsky

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Executive Views

For In-Housing, Many Shades Of Gray: OMD’s Adamski

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Executive Views

OMD’s Winkler Searches For A Triopoly At Leaner NewFronts

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Executive Views

Time Is Now To Act On AI: OMD’s Edwards

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Executive Views

‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen

Omnicom Digital 3

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Executive Views

Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’

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Executive Views

How Omnicom Digital Uses AI For Better Outcomes: CEO Nelson

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Executive Views

Omnicom And Partners Push Ads To Drive Commerce: Nelson

PHD 7

Shoppable TV Excites PHD’s Klein At IAB NewFronts

Executive Views

Shoppable TV Excites PHD’s Klein At IAB NewFronts

Executive Views

From ‘Negative Reach’ To Positive Results: PHD’s Koziarski

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Executive Views

D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy

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Executive Views

PHD’s DeRiso Re-Thinks 30-Second Ads

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Executive Views

Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper

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Executive Views

AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper

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Executive Views

Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

TBWA 2

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Executive Views

TBWA’s Garbutt Takes New Creatives To ‘Surprising Spaces’

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Executive Views

To Change The World, You Need A World View: TBWA’s Garbutt

Omnicom Media Group 14

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

Executive Views

Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

Executive Views

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

Executive Views

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

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Executive Views

Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer

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Executive Views

TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change

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Executive Views

Programmatic Video Heading To Unified Auction: OMG’s Hovaness

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Executive Views

Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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Executive Views

In OTT, What Is ROI? The Whole Value Chain Debates

Annalect 3

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Executive Views

Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

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Executive Views

Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts

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Executive Views

The Three Views You’ll Hear About Data, According To Annalect CEO

Accuen 3

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Executive Views

Mondelēz’s Bough Worried About Open Exchange Neutrality

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Executive Views

Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs

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Executive Views

Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend