Omnicom Media Group 17

Omnicom Group Inc. Omnicom’s branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services.

Pagliuca On Partnership: Omnicom Teams Up In Cannes

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

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Nine Things We Learned From Our CTV Data Series presented by Sabio

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Omnicom Media Group First To Test OpenAP’s New TV Ad Data

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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

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Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer

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Programmatic Video Heading To Unified Auction: OMG’s Hovaness

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Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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In OTT, What Is ROI? The Whole Value Chain Debates

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Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So

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Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer

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Mondelēz’s Bough Worried About Open Exchange Neutrality

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Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs

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