OCR 12

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

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Reach And Relevance Are Coming Together: Nielsen’s Bradford

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Nielsen’s Mobile Video Measurement Coming This Summer

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

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Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

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Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

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Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

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Nielsen Soon To Add Richer Data To OCR Ad Measurement

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Nielsen’s Amit Seth: ‘OCR’ is Going Global

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Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

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