Verizon Media Group – Context

Verizon Media Group

Publishing Description:

Verizon Media is a subsidiary of Verizon Communications that serves as the umbrella company of its digital platforms.

Location:
New York, NY,

United States Founded:
2017

People:

Jeff Lucas

matt gillis

tim mahlman

Family:

Verizon Media Group 7
- AOL 150
  - Adap.TV 12
  - advertising.com 1
  - aol networks 5
  - AOL On 5
  - engadget 3
  - platform-a 9
    - tacoda 2
  - precision demand 1
- huffington post media group 11
- Yahoo 141
  - flurry 3
  - Tumblr 8
  - yahoo japan 1
  - yahoo music 1

Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

By Robert Andrews

Executive Views

Verizon Media’s Multi-Layered Data Offering: Lucas

By Robert Andrews

Executive Views

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

By Robert Andrews

Executive Views

GDPR Could Fuel Subscription Content: Oath’s Mahlman

By Robert Andrews

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Executive Views

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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Executive Views

In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Executive Views

Oath’s Mahlman Targets Mobile Video & Europe As Priorities

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Executive Views

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

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Executive Views

Online Live TV Brings Broadcasters Efficiencies: Verizon’s Jacob

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Executive Views

Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

Mobile Content Bits: Ringtone Sales; Cupcake Served; VZ Navigator Global; AT&T ToS; Kiss A Girl

Company strategy

Mobile Content Bits: Ringtone Sales; Cupcake Served; VZ Navigator Global; AT&T ToS; Kiss A Girl

JetBlue’s LiveTV Buying Verizon’s Airfone For In-Flight Internet

JetBlue’s LiveTV Buying Verizon’s Airfone For In-Flight Internet

AOL 150

More

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Executive Views

AOL Brings Self-Serve Ad Options To Small App Makers

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Executive Views

WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

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Executive Views

Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

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Executive Views

Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

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Executive Views

AOL’s Content Team Takes Charge To Clean Up Ads

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Executive Views

Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss

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Executive Views

AOL to Up Video Production for its Media Brands In 2016, Maymann

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Executive Views

Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

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More

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Executive Views

Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

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Executive Views

Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

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Executive Views

For News Video, Go Long: HuffPost Live’s Sekoff

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Executive Views

HuffPost Claims 50% Audience Overseas w/ International Strategy Ahead Of Schedule

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Executive Views

HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap

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Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

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Conference reports

HuffPo is not for sale, except maybe at the right price

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Company strategy

HuffPo goes to Italy, asks more of UK edition

Yahoo 141

More

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Executive Views

Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Executive Views

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

Executive Views

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

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Executive Views

Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

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Executive Views

Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief

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Executive Views

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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Executive Views

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Executive Views

Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

Adap.TV 12

More

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Executive Views

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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Executive Views

TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Executive Views

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

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Executive Views

Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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Executive Views

Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

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Executive Views

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

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Executive Views

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

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Executive Views

Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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Executive Views

“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

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Executive Views

AOL Set To Launch Mobile Native Ad Unit

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Executive Views

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Executive Views

AOL’s Lord: Optimization Trumps Reach For Advertisers

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Executive Views

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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Executive Views

AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

AOL On 5

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Executive Views

AOL Announces 16 Video Shows In 2014 NewFront Slate

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Executive Views

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Executive Views

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Executive Views

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

Executive Views

AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

engadget 3

AOL Brings Another Niche Blog To UK; How About TMZ, Engadget?

Company strategy

AOL Brings Another Niche Blog To UK; How About TMZ, Engadget?

AOL ‘Evaluating’ Engadget UK Launch, Other Blogs Under Consideration

Company strategy

AOL ‘Evaluating’ Engadget UK Launch, Other Blogs Under Consideration

Engadget seeks to regain trust after Apple blunder

Company strategy

Engadget seeks to regain trust after Apple blunder

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More

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Industry Moves: Platform-A’s Burns Replacing Ex-AOL UK MD Steckler

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Industry Moves: AOL’s Platform-A International Head Also Set For New Role

Platform-A Differentiates From Phorm, Flirts With Bebo, Going To Japan

Company strategy

Platform-A Differentiates From Phorm, Flirts With Bebo, Going To Japan

Advertising Round-Up: Oodle/AdTrader, Ofcom Backs Behavioural; Specific Media; Platform-A

Company strategy

Advertising Round-Up: Oodle/AdTrader, Ofcom Backs Behavioural; Specific Media; Platform-A

Platform-A Goes To France; Integration Not Complete Yet

Company strategy

Platform-A Goes To France; Integration Not Complete Yet

AOL’s Platform-A Now Open In UK

Company strategy

AOL’s Platform-A Now Open In UK

Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins

Company strategy

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins

precision demand 1

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Executive Views

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

tacoda 2

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Executive Views

Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda

Company strategy

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda

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Executive Views

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Executive Views

Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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Executive Views

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Executive Views

Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

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Executive Views

Tumblr Helps Yahoo Advertisers Tell Their Story

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Company strategy

Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

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Conference reports

East vs West: Tumblr’s Karp on why New York is no ‘Valley Jr.’

CHERNIN

Funding analysis

After Flipboard and Tumblr, Chernin bets on YouTube video boom

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Company strategy

Olympics committee gets its social media game on with Tumblr, Instagram integration

Company strategy

Tumblr raises $4.5m second round; staffs up, preps premium model

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

Funding analysis

Tumblr Raises $4.5 Million Second Round; Staffs Up, Preps Premium Model

yahoo japan 1

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Executive Views

Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

yahoo music 1

Chinese Court Upholds Ruling Yahoo Music Site Breaches Copyright; Ditto For Baidu

Company strategy

Chinese Court Upholds Ruling Yahoo Music Site Breaches Copyright; Ditto For Baidu