Verizon Media Group 306

Verizon Media is a subsidiary of Verizon Communications that serves as the umbrella company of its digital platforms.

Yahoo CRO Talks Data-Driven Strategy, Connected TV

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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

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Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

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Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

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GDPR Could Fuel Subscription Content: Oath’s Mahlman

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Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Oath’s Mahlman Targets Mobile Video & Europe As Priorities

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AOL Brings Self-Serve Ad Options To Small App Makers

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AOL’s Content Team Takes Charge To Clean Up Ads

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AOL to Up Video Production for its Media Brands In 2016, Maymann

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Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

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Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

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Tim Armstrong’s Personal Mantra: Make Other People Successful

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Old Media Resurface In A World Of Change: Susan Lyne

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Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong

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AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

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“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

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AOL Goes Short At Prime-Time To Reach Viewers: Martinez

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Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

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Ad Creatives Going Through Renaissance: AOL’s Martinez

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Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

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TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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AOL Ad Chief: Unified Programmatic Platform Launching Soon

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Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

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Video Touches TV-Shy Millennials: AOL’s Anderson

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Video Is The Web’s Third Age: AOL’s Martinez

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Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

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HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap

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Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

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Programmatic Video Ad Spending Growing in Europe, Adap.tv study

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Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

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Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

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Yahoo’s Brody: Brands Can Buy Programmatic Using Search History

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Tumblr Helps Yahoo Advertisers Tell Their Story

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Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

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AOL Announces 16 Video Shows In 2014 NewFront Slate

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AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

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AOL Set To Launch Mobile Native Ad Unit

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