Nielsen – Context

Nielsen

["Media"] Description:

Nielsen Holdings PLC is a global information, data and measurement company with headquarters in New York City, USA.

Location:
New York, NY,

United States Founded:
1923

People:

Amit Seth

Andrew Bradford

Andrew Feigenson Angela Girardin

Brian Jentz

Damian Garbaccio

Damien Garbaccio

dave hohman

David Hohman

DAVID WONG Deirdre Thomas

Enid Maran

Eric Solomon Jessica Hindlian

jessica hogue

kelly abcarian

lynda clarizio

matt bennathan

matt o'grady

Randall Beard Scott Brown

sean casey

Family:

Executive Views

All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

Executive Views

Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action

Executive Views

Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

Executive Views

Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation

Interviews 4

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

By Robert Andrews

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

By Robert Andrews

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Nielsen’s Bradford: Old Media Metrics Are Bridge To New World

By Robert Andrews

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Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz

By Robert Andrews

Executive Views 85

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Executive Views

All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

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Executive Views

Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action

Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

Executive Views

Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

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Executive Views

Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation

Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown

Executive Views

Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown

Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says

Executive Views

Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says

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Executive Views

Homeworking Drives Local News Resurgence: Nielsen Research

By Robert Andrews

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Executive Views

Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research

By Robert Andrews

Univision Joins Nielsen’s Addressable TV Beta

By Robert Andrews

Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson

By Robert Andrews

Addressable TV Is Going National: Beet Retreat Panel

By Robert Andrews

Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

By Robert Andrews

ACR Enables ‘One Media Truth’: Nielsen’s Rao

By Robert Andrews

Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

By Robert Andrews

Nielsen Seeks Scale For Addressable TV Tech

By Robert Andrews

Nielsen’s O’Grady Relishes Simpler Overseas Ecology

By Robert Andrews

Nielsen’s Clarken On Brand Safety & OpenSlate Investment

By Robert Andrews

Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani

By Robert Andrews

What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

By Robert Andrews

TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

By Robert Andrews

Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik

By Robert Andrews

Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

By Robert Andrews

Nielsen O’Grady Plans New UK Addressable Offering

By Robert Andrews

Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken

By Robert Andrews

Addressability Is Finally Here: Nielsen’s Somaya

By Robert Andrews

How Panels Improve Big Data: Nielsen’s Hohman

By Robert Andrews

Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson

By Robert Andrews

Beyond The Last Click: Nielsen’s Krepsik

By Robert Andrews

On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

By Robert Andrews

Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio

By Robert Andrews

Audience Panels Correct Big Data Errors: Nielsen’s Hohman

By Robert Andrews

Next Up For Nielsen: Measuring Podcasts

By Robert Andrews

Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair

By Robert Andrews

Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

By Robert Andrews

Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

By Robert Andrews

Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

By Robert Andrews

Nielsen’s Hogue: OTT TV Measurement Is A Journey

By Robert Andrews

Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics

By Robert Andrews

Nielsen Turns Up the Volume On Audio Ads

By Robert Andrews

AI Changes The Marketing Game, Nielsen’s Bennathan Thinks

By Robert Andrews

Nielsen’s Abcarian Backs TV Networks’ New Data Strategies

By Robert Andrews

Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts

By Robert Andrews

eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio

By Robert Andrews

Nielsen Onboarding TAM As Measurement Wars Heat Up

By Robert Andrews

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

By Robert Andrews

Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

By Robert Andrews

Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon

By Robert Andrews

Nielsen To Reboot Content Ratings Next Year

By Robert Andrews

How Nielsen Helps Networks & Brands Understand Social Viewing

By Robert Andrews

Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

By Robert Andrews

eXelate Will Extend Nielsen Across Europe: MD Bennathan

By Robert Andrews

Nielsen Bakes Measurement In To OTT Video Boxes

By Robert Andrews

Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski

By Robert Andrews

Nielsen’s Hohman Ready To Measure Netflix

By Robert Andrews

“An Uncertain Time” in AdTech: Nielsen’s Feigenson

By Robert Andrews

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

By Robert Andrews

Nielsen To Measure Smart TV’s In 2015: Feigenson

By Robert Andrews

“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster

By Robert Andrews

What Is ‘Programmatic’? Feigenson’s Three Rules

By Robert Andrews

Reach And Relevance Are Coming Together: Nielsen’s Bradford

By Robert Andrews

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

By Robert Andrews

TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

By Robert Andrews

Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”

By Robert Andrews

YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

By Robert Andrews

YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

By Robert Andrews

Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

By Robert Andrews

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

By Robert Andrews

Nielsen’s Mobile Video Measurement Coming This Summer

By Robert Andrews

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

By Robert Andrews

Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

By Robert Andrews

TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

By Robert Andrews

‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

By Robert Andrews

Nielsen’s Hohman: Cross-Platform Ads Are More Effective

By Robert Andrews

Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

By Robert Andrews

Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data

By Robert Andrews

Nielsen’s Bradford: TV & Online Measurement Are Coming Together

By Robert Andrews

Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

By Robert Andrews

Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

By Robert Andrews

Nielsen Soon To Add Richer Data To OCR Ad Measurement

By Robert Andrews

Nielsen’s Amit Seth: ‘OCR’ is Going Global

By Robert Andrews

Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

By Robert Andrews

Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

By Robert Andrews

Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

By Robert Andrews

Nielsen Cross-Platform Campaign Ratings Go Public UK

By Robert Andrews

Nielsen Poring Over First International TV Tracking Data

By Robert Andrews

Company strategy 4

New Web Ad Planning Agency Picks Nielsen

Company strategy

New Web Ad Planning Agency Picks Nielsen

By Robert Andrews

Nielsen: Web Ads Still Growing In Volume, They’re Just Cheaper

Company strategy

Nielsen: Web Ads Still Growing In Volume, They’re Just Cheaper

By Robert Andrews

Print Bits: El Pais Sues Nielsen; Telegraph Gains, Guardian Falls In November

Company strategy

Print Bits: El Pais Sues Nielsen; Telegraph Gains, Guardian Falls In November

By Robert Andrews

Nielsen/NetRatings drops page views metric

Company strategy

Nielsen/NetRatings drops page views metric

By Robert Andrews

Events 3

Creativity & Data Meet at Cannes, presented by Nielsen

Nielsen at Cannes Lions 2017

Exelate 9

More

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Executive Views

eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio

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Executive Views

Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

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Executive Views

eXelate Will Extend Nielsen Across Europe: MD Bennathan

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Executive Views

Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

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Executive Views

Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski

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Executive Views

eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

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Executive Views

Rumors Of Cookies Death Are ‘Greatly Exaggerated’

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Executive Views

Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

Gracenote 2

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Executive Views

zeebox’s Next Step: Social TV For Time Shifters

@ MidemNet Roundup: 7Digital Revenue, Isle Of Man, QTrax/PRS, We7/Beggars, Gracenote

Conference reports

@ MidemNet Roundup: 7Digital Revenue, Isle Of Man, QTrax/PRS, We7/Beggars, Gracenote

Nielsen OCR 4

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Executive Views

Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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Executive Views

Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

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Executive Views

Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

NCSolutions 2

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Executive Views

Linear & Advanced TV Are Better Together: NCSolutions’ Brothers

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Executive Views

Machine Learning Speeds Up Action: NCS’ Dupree