Nielsen 103

Nielsen Holdings PLC is a global information, data and measurement company with headquarters in New York City, USA.

Nielsen ONE’s Measurement Journey & Data Deals

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All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

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Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action

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Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

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Competition Will Make Us Stronger: Nielsen’s Atai

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Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation

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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown

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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says

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Univision Joins Nielsen’s Addressable TV Beta

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Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson

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Addressable TV Is Going National: Beet Retreat Panel

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Linear & Advanced TV Are Better Together: NCSolutions’ Brothers

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Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

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ACR Enables ‘One Media Truth’: Nielsen’s Rao

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Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

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Nielsen Seeks Scale For Addressable TV Tech

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Nielsen’s O’Grady Relishes Simpler Overseas Ecology

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Nielsen’s Clarken On Brand Safety & OpenSlate Investment

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Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani

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What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

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Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik

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Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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Nielsen O’Grady Plans New UK Addressable Offering

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Machine Learning Speeds Up Action: NCS’ Dupree

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Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken

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Addressability Is Finally Here: Nielsen’s Somaya

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Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson

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Beyond The Last Click: Nielsen’s Krepsik

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On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

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Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio

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Audience Panels Correct Big Data Errors: Nielsen’s Hohman

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Next Up For Nielsen: Measuring Podcasts

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Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair

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Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

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Nielsen’s Hogue: OTT TV Measurement Is A Journey

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Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics

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Nielsen Turns Up the Volume On Audio Ads

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AI Changes The Marketing Game, Nielsen’s Bennathan Thinks

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Nielsen’s Abcarian Backs TV Networks’ New Data Strategies

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Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon

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Nielsen To Reboot Content Ratings Next Year

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How Nielsen Helps Networks & Brands Understand Social Viewing

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