News Corp

Publishing Description:

It is one of two companies which succeeded the former News Corporation, alongside 21st Century Fox—which consisted of the old News Corporation’s broadcasting and media properties, such as Fox Entertainment Group.

News Corp

After Identity, Context Can Power Ads: News Corp’s Layser

Direct Relationships Keep Cookies Alive: News Corp’s Guenther

Publishers Need To Pool Readers’ Identities: News Corp’s Guenther

News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

Interviews 12

Interview: How News Corp’s Times will use cheap tablets to sell content

Interview: Now TV boss goes ‘lean’ to re-package Sky online

Interview: News Int. Hacking Scandal Has Spurred Innovation

Interview: ‘No Decision’ On Sun Paywall In Absence Of NOTW

Interview Part 1: Netflix’s Hastings Aims To Challenge BSkyB

Interview: Vevo Says No MySpace Deal But Hopeful On Warner Sale

Audio Interview: Times’ Executive Editors On Paid Web Relaunch

Interview: Griff Parry, Director, VOD, BSkyB: Sky Player Growing, May Eye Canvas

@ MWC Interview: Mauro Montanaro, CEO, Jamba: Moving In To Developing Markets

Interview: Lee Fenton, COO, Jamba: Focusing On Europe, Music, Simpsons

Interview: Lee Fenton, COO, Jamba: New Focus On Europe, Music, Simpsons

Interview: Jamie Kantrowitz, SVP Marketing & Content, Europe, MySpace: ‘Facebook Won’t Kill Us’

Executive Views 15

After Identity, Context Can Power Ads: News Corp’s Layser

Direct Relationships Keep Cookies Alive: News Corp’s Guenther

Publishers Need To Pool Readers’ Identities: News Corp’s Guenther

News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

News Corp’s Uses “Blackout” To Find Ad Fraud

News Corp’s Angelo: Simplifying Ad Chain With “News IQ”

News Corp CTO Wants Balance And Lessons From Tech Platforms

News Corp’s Storyful Unpacks Its Newsroom For Brands

News Corp’s Unruly Buy Is First Big Native Deal: Kawaja

News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

Quality Is Key For Branded Content: News Corp’s Chopra

Under News Corp, Storyful Put To Work On Brand Content

Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

News Corp Sees Australia Out-Pace EU For Programmatic Growth

Rubicon Powers News Corp’s Programmatic Ad Ambitions

Analyst Views 3

Analyst: Netflix, Lovefilm May Not Get A UK Window Until 2014

Analyst: Real-World Implications Of News Corp Sky Takeover Will Be Minimal

Pearson Faces Mighty NWS-DJ, Reuters-Thomson Challenge, Analysts Reckon

Company strategy 201

Belgian media planning shared digital content passport

Free to FT subscribers, Nexus 7 will be a content Trojan Horse

News Corp.’s The Daily is dead, long live The Daily?

News Corp.’s divorce of convenience: publishing loses Hollywood’s embrace

A tale of two Skys: ‘second screen’ split for News Corp in Europe

Murdoch’s Times unblocks search engines to seek new subscribers

News Corp mobile ‘hack’ charges – analysing the law

The end of convergence? Perhaps for News Corp

News Corp’s IGN games site going to Asia-Pacific

Wires become books, paid becomes free for Queen’s Jubilee

Hacking report highlights: Execs ‘covered up hacking’, Murdochs ‘ignorant’

Hacking report: Rupert Murdoch ‘not fit’, James’ competence questioned

Social media not necessarily journalism’s panacea, news bosses say

News Corp’s big week: email hack inquiry ahead of critical report

James Murdoch quits another News Corp group to spare BSkyB from fall-out

News Corp Wants A Piece Of Digital Auto Classifieds Market

Telegraph Puts Mobile App In Subscription Bundle

The Future For News International After James Murdoch

James Murdoch Steps Down At News International

Social TV Startup Zeebox Seeks Impact With TV Campaign

News Corp’s Times Hikes Digital Fee To Milk iPad Riches

A Second News International Paper Faces Questions In Hacking Investigation

Sky Will De-Couple Pay-TV Content From Satellite For IPTV Era

Rhapsody Goes To Europe As New Music Services Compete, News Corp’s Fails

News Corp Settles Hack Claims On Basis Execs Lied And Destroyed Evidence

BSkyB ‘Perplexed’ By On-Demand Movie Judgement

Europe Probing Apple And Publishers For E-book Price ‘Cartel’

BSkyB Could Be Forced To Host On-Demand Movie Rivals

BSkyB Retains James Murdoch As Chair

Wales’ Ex First Minister Morgan Claims To Be NOTW Phone Hacking Victim

‘I Am Not Incompetent’ – James Murdoch Defends Himself

James Murdoch Insists Ex Editor And Lawyer Kept Full Horror From Him

His Biggest Week Yet?: James Murdoch In Parliament On Thursday

Hinton Backs James Murdoch In Parliament Ahead Of November 10 Appearance

WSJ Launching German Digital-Only Editions

News Corp’s Sun Settles On Ads Over Fees, Rejigs Sales Team

Sun Online Relaunch Due Soon, MySun Closing

Updated: James Murdoch Sticks To His Guns, Repudiates Execs’ Testimony

News Corp Says It Lost $254 Million On MySpace

BSkyB, BBC Talking Over VOD TV Solution

BSkyB CEO: The Idea We’re Not Fit Or Proper Is Laughable