News Corp 408

It is one of two companies which succeeded the former News Corporation, alongside 21st Century Fox—which consisted of the old News Corporation’s broadcasting and media properties, such as Fox Entertainment Group.

How the power of polling unlocks audience insight

By , News UK

Why it’s time for luxury brands to think different

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Consumers’ all-seeing eye is always-on

By , News UK

Beyond Wonder Woman: How to represent women in 2022

By , News UK

Editorial context drives enhanced advertising attention

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How value, quality and context shape brand perception

By , News UK

How Chris Evans builds strong audience relationships

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Women in media: from age to ‘stage’

By , News UK

Getting to know you – the science of understanding consumers

By , News UK

The new incrementals – what happens when a newsbrand goes multimedia?

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After Identity, Context Can Power Ads: News Corp’s Layser

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With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord

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Direct Relationships Keep Cookies Alive: News Corp’s Guenther

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Publishers Need To Pool Readers’ Identities: News Corp’s Guenther

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News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

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News Corp’s Uses “Blackout” To Find Ad Fraud

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News Corp’s Angelo: Simplifying Ad Chain With “News IQ”

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Social Is Powerful But Risky For Brands: Storyful’s Chopra

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Storyful Teams with Moat To Blacklist Fake News

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News Corp CTO Wants Balance And Lessons From Tech Platforms

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Storyful Spots Fake News For Brands

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News Corp’s Storyful Unpacks Its Newsroom For Brands

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News Corp’s Unruly Buy Is First Big Native Deal: Kawaja

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Making free pay: seven lessons from media businesses that stopped charging

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News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

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Facebook And Emotional Video Will Boom: Unruly’s Kosinski

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Quality Is Key For Branded Content: News Corp’s Chopra

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Under News Corp, Storyful Put To Work On Brand Content

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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WSJ Touts New Tablet Video Magazine at NewFronts

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Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

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Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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Dublin’s ‘Storyful’ Monetizing News Clips for Citizen Video Journalists

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Belgian media planning shared digital content passport

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Free to FT subscribers, Nexus 7 will be a content Trojan Horse

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Interview: How News Corp’s Times will use cheap tablets to sell content

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Tail wags dog – The Times subsidizes Nexus 7 to snag subscribers

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News Corp.’s divorce of convenience: publishing loses Hollywood’s embrace

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News Corp.’s The Daily is dead, long live The Daily?

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Leveson tied in knots over online news regulation

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ITN amplifies ‘citizen’ video journalism with TruthLoader

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Does a supermarket magazine really have more readers than The Sun?

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Video: How to make digital content blow up

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Epidemics – Massively multiplayer media

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As paid content booms, will ad opportunities shrink?

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A tale of two Skys: ‘second screen’ split for News Corp in Europe

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