NBCUniversal 44

NBCUniversal Media, LLC is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza’s Comcast Building in Midtown Manhattan, New York City.

NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads

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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

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NBCU Offers Brands Shoppability With New Ad Offerings

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Peacock Preens For Performance With New Ad Manager

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NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

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NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

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‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella

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Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella

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NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands

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Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

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In OTT, What Is ROI? The Whole Value Chain Debates

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AI Can Give TV Ads Super Context: NBCU’s Feldman

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Viacom’s Gordon Promises Panel A New Phase Of OpenAP

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Can TV Be A Platform? A Cannes Panel Discusses

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NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen

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NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe

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Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement

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Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen

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BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing

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Forget ‘social media Olympics’, these are the mobile games

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BBC’s super-served Olympics shows how narrowcast can go large

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#NBCFail: spoilers feed prime time, ‘silent majority’ happy, NBC says

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NBC: Nearly half of Olympics streams are from mobile, tablet

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Video reveal: BBC super-sizing “the first truly digital Olympics”

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CNBC Gets Its Internet TV Game On

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Industry Moves: CNBC, AOL, RadiumOne Digital Sales Changes

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Industry Moves: Times Digital Editor, Five Digital Controller, DMG, CNBC

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Guardian’s Mobile Biz Manager To Head CNBC’s EMEA Digital Activity

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Broadband Content Bits: CNBC On Livestation, EC Market, Spotify, Five VOD

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MSN To Syndicate BBC Content In Latin America

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BSkyB, Universal Form JV To Launch Subscription Music Service

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CNBC Tries To Up Video Subs, Seeks EU Syndication

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@ Mipcom: Carrier Data Frustration Behind NBCU’s Off-Deck Moves

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Apple, Record Labels Each Deny Culpability For EC Price Differentials

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Shooting videos bring record audiences to news sites

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Yahoo! coverage hots up with solo-jo reporter

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Hurricane Katrina blows newspapers online

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