NBCUniversal – Context

NBCUniversal

Integrated Telecommunication Services Description:

NBCUniversal Media, LLC is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza’s Comcast Building in Midtown Manhattan, New York City.

Location:
New York, NY,

United States Founded:
2004

People:
Brad Epperson

Brian Norris Colette Winn Denise Colella Joe Cady John Lee

Josh Feldman Kavita Vazirani

kelly abcarian

laura molen

mike rosen Ryan McConville

Family:

Blockgraph 7
Effectv 10
FreeWheel 55
- FreeWheel Council for Premium Video 1
- stickyads 7
ivillage 4
NBCUniversal 25
- cnbc 7
- msnbc 1
- nbc 15
Sky 122
- acetrax 1
- amstrad 1
- now tv 3
- Sky AdSmart 2
- sky advertising 1
- sky deutschland 2
- sky media 4
- sky movies 2
- sky news 15
- sky sports news 1
- the-cloud 1

Executive Views

NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

Executive Views

NBCU Offers Brands Shoppability With New Ad Offerings

Executive Views

Peacock Preens For Performance With New Ad Manager

Executive Views

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

Executive Views

NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

NBCU Offers Brands Shoppability With New Ad Offerings

Executive Views

NBCU Offers Brands Shoppability With New Ad Offerings

Peacock Preens For Performance With New Ad Manager

Executive Views

Peacock Preens For Performance With New Ad Manager

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

Executive Views

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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Executive Views

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

Executive Views

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

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Executive Views

With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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Executive Views

Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella

By Robert Andrews

Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

By Robert Andrews

D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

By Robert Andrews

Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella

By Robert Andrews

Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

By Robert Andrews

NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands

By Robert Andrews

Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

By Robert Andrews

In OTT, What Is ROI? The Whole Value Chain Debates

By Robert Andrews

AI Can Give TV Ads Super Context: NBCU’s Feldman

By Robert Andrews

Viacom’s Gordon Promises Panel A New Phase Of OpenAP

By Robert Andrews

Can TV Be A Platform? A Cannes Panel Discusses

By Robert Andrews

NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen

By Robert Andrews

NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe

By Robert Andrews

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

By Robert Andrews

NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement

By Robert Andrews

Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

By Robert Andrews

NBCU’s Rosen Aims To Take Audience Targeting To The Next Level

By Robert Andrews

Events 3

Beet Retreat San Juan 2020 w/ 605, DISH Media, NBCU, Roundel & Tube

CES 2019 Presented by NBCUniversal

Leadership Series from DMEXCO 2017, presented by NBCUniversal

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More

Comcast’s Allen Pushes Addressable Forward With AMC

Executive Views

Comcast’s Allen Pushes Addressable Forward With AMC

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

Executive Views

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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Executive Views

In Personalization, Give A Little Respect: Comcast’s Marcus

Executive Views

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Executive Views

Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Executive Views

How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Executive Views

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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Company strategy

CNBC Gets Its Internet TV Game On

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Industry Moves: CNBC, AOL, RadiumOne Digital Sales Changes

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Industry Moves: Times Digital Editor, Five Digital Controller, DMG, CNBC

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Guardian’s Mobile Biz Manager To Head CNBC’s EMEA Digital Activity

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Company strategy

Broadband Content Bits: CNBC On Livestation, EC Market, Spotify, Five VOD

MSN To Syndicate BBC Content In Latin America

Company strategy

MSN To Syndicate BBC Content In Latin America

CNBC Tries To Up Video Subs, Seeks EU Syndication

Company strategy

CNBC Tries To Up Video Subs, Seeks EU Syndication

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Shooting videos bring record audiences to news sites

Company strategy

Shooting videos bring record audiences to news sites

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More

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Executive Views

On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Executive Views

Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

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Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen

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Market indicators

BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing

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Market indicators

Forget ‘social media Olympics’, these are the mobile games

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Company strategy

BBC’s super-served Olympics shows how narrowcast can go large

Company strategy

#NBCFail: spoilers feed prime time, ‘silent majority’ happy, NBC says

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Company strategy

NBC: Nearly half of Olympics streams are from mobile, tablet