Mindshare 23

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle …

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

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Purpose Is ‘Getting Real’: Mindshare’s Richman

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Back to basics – brands urged to find new voice for a costly Christmas

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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

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Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

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‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

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Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

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Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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Should Brands Make Content People Would Pay For?

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How Media Agencies Will Be Forced To Change

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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What Is ‘Premium’ Content Anyway? Ad Execs Discuss

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For Branded Content, “Creative By Committee Is Death”

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Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Brand Watch CEO: Marketers Must Act Right Here, Right Now

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Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands

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GroupM’s Gotlieb On Chips’ Astonishing Power Boom

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‘ShareThis’ Founder: Real-Time Key To Social Marketing

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Chirpify Lets Viewers Buy With Hashtags

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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder

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Adaptive And Addressable: How Connected TV Could Totally Target Ads

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