MediaVest 9

Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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Ad Tech Won’t Kill The Media Agency: Videology’s Castree

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MediaVest Wants National Scale From Addressable TV

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MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

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Data Is Essential To Programmatic: MediaVest’s Korenfeld

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MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

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MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

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