MediaCom – Context

MediaCom

Advertising Description:

MediaCom is one of the world’s largest media agency networks.

Location:
London,

United Kingdom Founded:
1986

People:
Anush Prabhu

rachel brook

Sasha Savic

Family:

WPP 81

24/7 realmedia 1
GroupM 134
- Finecast 15
- group m entertainment 1
- Maxus 6
- MEC 4
- mec global 1
- MediaCom 12
- Mindshare 24
- modi media 17
- real media group 1
- Xaxis 75
JWT 5
kantar 3
- kantar media 6
Millward Brown 2
ogilvy 7
- ogilvy entertainment 3
possible 3
VMLY&R 2
- VML 3
Wavemaker 12
Wunderman 3

Executive Views

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

Executive Views

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

Executive Views

MediaCom’s Capnerhurst on NewFronts’ Purpose

By Robert Andrews

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Executive Views

MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Executive Views

Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

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Executive Views

Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Executive Views

MediaCom CEO: Programmatic Spurs Ad Creativity

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Executive Views

Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Executive Views

Mediacom US CEO: Connected Things Will Change Our Lives

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Executive Views

MediaCom’s Hodge: TV And Video Ads Are Not Created Equally

GroupM 134

More

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

Executive Views

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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Executive Views

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

Executive Views

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

Executive Views

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Executive Views

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Executive Views

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Executive Views

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus