Magnite – Context

Magnite

Description:

We’re Magnite, the world’s largest independent sell-side platform for every channel and format.

Location:
None listed

People:
James Brown Katie Evans Matt McLeggon Mike Evans

Sean Buckley

Tom Kershaw

Family:

Rubicon Project 25
Telaria 6

Executive Views

Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley

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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

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TV Viewers Mull Switching From Subs To Spots: Magnite Research

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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

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Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers

All Boats Rise At The Beet Retreat: Magnite’s McLeggon

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All Boats Rise At The Beet Retreat: Magnite’s McLeggon

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How To Scale Ads For Live Streaming: Magnite’s Evans

SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

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SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

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CTV Can Excel At Serving Diverse Viewers: Magnite Research

Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

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History Creates Context: Magnite’s Kershaw On Life After Identifiers

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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw

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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks

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More

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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks

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Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett

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Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett

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Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

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GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw

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Header Bidding Changes Everything: Rubicon’s Kershaw

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Programmatic’s Dead, All Hail Advertising Automation, Rubicon Project’s Jay Sears

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US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

Telaria 6

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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks

Chris Curley

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Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel

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Rubicon, Telaria Merge To Bolster Connected TV Ads

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Subscription Fatigue is Coming: Telaria’s Zagorski

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OTT Publishers Want Control & Independence: Telaria’s Zagorski

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Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski