Magna Global – Context

Magna Global

["Internet Software & Services"] Description:
Location:
New York, NY,

United States

People:

Jean Fitzpatrick

Julie Anson

Kristi Argilyan

Kristi Argyilan

matt bayer

Michael Brunick

neeraj kochhar

richard oliver

todd gordon

Veena Rayapareddi

Vin Paolozzi

Family:

IPG 22

Cadreon 9
FCB 4
- blue barracuda 3
fcb global 1
Flite 3
ipg initiative 1
IPG Media Lab 3
IPG Mediabrands 18
- Magna Global 17
- UM Worldwide 5
mccann 4

Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

By Robert Andrews

Executive Views

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

By Robert Andrews

Executive Views

Next-Level Supply Optimization: Magna Global’s Fitzpatrick

By Robert Andrews

Executive Views 17

Addressable TV Gets Real In 2021: Magna Global’s Anson

Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

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Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

By Robert Andrews

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Executive Views

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

By Robert Andrews

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Executive Views

Next-Level Supply Optimization: Magna Global’s Fitzpatrick

By Robert Andrews

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Executive Views

Magna Global Will Bypass Some Ad Exchanges: Paolozzi

By Robert Andrews

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Executive Views

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

By Robert Andrews

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Executive Views

Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

By Robert Andrews

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Executive Views

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

By Robert Andrews

VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver

By Robert Andrews

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

Ad Buyers Want Linear TV Sales To Go Programatic, Experts

By Robert Andrews

‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

By Robert Andrews

Programmatic Media Buying at Magna Global Rising Fast

By Robert Andrews

Magna Global: Publishers Starting To See The Real Programmatic

By Robert Andrews

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

By Robert Andrews

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

By Robert Andrews

TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

By Robert Andrews

Market indicators 1

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Executive Views

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

IPG Mediabrands 18

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Executive Views

IPG’s Engelgau On Identity & People In Marketing

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Executive Views

What Agency Tech Chiefs Have Learned From Climbing The Ranks

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Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

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Executive Views

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

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MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

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Executive Views

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

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Executive Views

Clients Caught Between Two Worlds: Agency Panel Discusses