IPG – Context

IPG

Consulting Description:

The Interpublic Group of Companies, Inc. The company consists of three major networks: McCann Worldgroup; Lowe and Partners; and FCB.

Location:
New York, NY,

United States Founded:
1961

People:

adam simon

matt bayer

Family:

IPG 22

Cadreon 9
FCB 4
- blue barracuda 3
fcb global 1
Flite 3
ipg initiative 1
IPG Media Lab 3
IPG Mediabrands 18
- Magna Global 17
- UM Worldwide 5
mccann 4

Executive Views

After IPG Sale, Acxiom’s LiveRamp Is Now ‘Neutral’: CEO Howe

By Robert Andrews

Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

Executive Views

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

By Robert Andrews

Executive Views

IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says

By Robert Andrews

Executive Views 22

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Executive Views

After IPG Sale, Acxiom’s LiveRamp Is Now ‘Neutral’: CEO Howe

By Robert Andrews

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Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

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Executive Views

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

By Robert Andrews

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Executive Views

IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says

By Robert Andrews

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Executive Views

IPG & Innovid Partner To Find The Right OTT Recipe

By Robert Andrews

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Executive Views

IPG’s Stoller Sees Friction And Fragmentation In TV Apps

By Robert Andrews

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Executive Views

IPG’s Stoller Wants To Inject “Humanity” In To Ad-Tech

By Robert Andrews

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Executive Views

Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

By Robert Andrews

Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

By Robert Andrews

Addressable TV Is Here, Now And Small: IPG’s Bayer

By Robert Andrews

Advertisers Lagging Consumers On Mobile: IPG’s Johnson

By Robert Andrews

TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

By Robert Andrews

How Media Agencies Will Be Forced To Change

By Robert Andrews

Video Ads Must Hit Viewers Early: BPN’s Hiland

By Robert Andrews

Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

By Robert Andrews

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

Open Ad Exchanges Need Open Practices: IPG’s Seiler

By Robert Andrews

Brands Should Define Goals Before Content: IPG’s Power

By Robert Andrews

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By Robert Andrews

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

By Robert Andrews

TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

By Robert Andrews

Research: IPG Zeroes In On Tablet Video Users

By Robert Andrews

Market indicators 4

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Executive Views

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

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Executive Views

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By Robert Andrews

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Executive Views

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

By Robert Andrews

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Executive Views

Research: IPG Zeroes In On Tablet Video Users

By Robert Andrews

Cadreon 9

More

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Executive Views

Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic

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Executive Views

Supply Transparency Challenges Remain: Cadreon’s Muzzy

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Executive Views

On Tip Of An Iceberg, Cadreon’s Schmidt Pushes Advanced TV Forward

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Executive Views

Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative

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Executive Views

Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

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Executive Views

Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead

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Executive Views

Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art

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Executive Views

Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

FCB 4

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Executive Views

FCB’s Credle Calls On Cannes To Celebrate Enduring Stories

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Executive Views

TV Ad Creativity Flows from “Unlimited Time” in the Social Sphere: FCB’s Credle

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Executive Views

Creative Rules Don’t Stand Still, Says FCB’s Credle

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Draftfcb Buying Blue Barracuda Digital Production Agency

fcb global 1

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Executive Views

FCB’s Credle Calls On Cannes To Celebrate Enduring Stories

Flite 3

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Executive Views

‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite

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Executive Views

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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Executive Views

Flite CEO Price: Hot Trend Advertises To Individual Customers

ipg initiative 1

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Executive Views

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

IPG Media Lab 3

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Executive Views

TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

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Executive Views

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

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Executive Views

Research: Tablet Video Apps Capture Viewers Better Than TV

IPG Mediabrands 18

More

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Executive Views

IPG’s Engelgau On Identity & People In Marketing

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Executive Views

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

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Executive Views

What Agency Tech Chiefs Have Learned From Climbing The Ranks

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Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

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Executive Views

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

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Executive Views

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

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Executive Views

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

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Executive Views

Clients Caught Between Two Worlds: Agency Panel Discusses

mccann 4

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Executive Views

How To Cut Through With Facebook Video, By McCann’s Bryan

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Executive Views

Creativity Is The Only Way To Survive: Advice From McCann’s Bryan

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Industry Moves: BSkyB’s Jonesco Out, Rocket Fuel, McCann

Industry Moves: McCann Digi Chief Goes Forth, Aegis CEO Steps Aside

Industry Moves: McCann Digi Chief Goes Forth, Aegis CEO Steps Aside

blue barracuda 3

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Draftfcb Buying Blue Barracuda Digital Production Agency

Industry Moves: Codemasters, BBCWW, Blue Barracuda

Industry Moves: Codemasters, BBCWW, Blue Barracuda

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Industry Moves: Coppel For AMEE, Skype Adds O2’s Shaw, Blue Barracuda

Magna Global 17

More

Addressable TV Gets Real In 2021: Magna Global’s Anson

Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

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Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

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Executive Views

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

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Executive Views

Next-Level Supply Optimization: Magna Global’s Fitzpatrick

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Executive Views

Magna Global Will Bypass Some Ad Exchanges: Paolozzi

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Executive Views

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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Executive Views

Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

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Executive Views

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

UM Worldwide 5

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

Executive Views

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

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Executive Views

“News Is Brand-Safe:” UM Worldwide’s Lowcock

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Executive Views

Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

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Executive Views

SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

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Executive Views

Relevance Beats Personalization: UM Worldwide’s Stoller