IPG Mediabrands – Context

IPG Mediabrands

Consulting Description:

The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a consumer that moves faster than ever before.

Location:
New York, NY,

United States Founded:
2007

People:

Chad Engelgau

Family:

IPG 22

Cadreon 9
FCB 4
- blue barracuda 3
fcb global 1
Flite 3
ipg initiative 1
IPG Media Lab 3
IPG Mediabrands 18
- Magna Global 17
- UM Worldwide 5
mccann 4

Executive Views

IPG’s Engelgau On Identity & People In Marketing

By Robert Andrews

Executive Views

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

By Robert Andrews

Executive Views

What Agency Tech Chiefs Have Learned From Climbing The Ranks

By Robert Andrews

Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

Executive Views 18

ipgs-engelgau-on-identity-people-in-thumbnail-1024×576

Executive Views

IPG’s Engelgau On Identity & People In Marketing

By Robert Andrews

promo323507069

Executive Views

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

By Robert Andrews

promo323333080

Executive Views

What Agency Tech Chiefs Have Learned From Climbing The Ranks

By Robert Andrews

promo324300188

Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

promo324124399

Executive Views

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

By Robert Andrews

promo324125511

Executive Views

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

By Robert Andrews

promo323332989

Executive Views

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

By Robert Andrews

promo323332956

Executive Views

Clients Caught Between Two Worlds: Agency Panel Discusses

By Robert Andrews

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

By Robert Andrews

Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

By Robert Andrews

Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

By Robert Andrews

Advertisers Lagging Consumers On Mobile: IPG’s Johnson

By Robert Andrews

Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

By Robert Andrews

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

Open Ad Exchanges Need Open Practices: IPG’s Seiler

By Robert Andrews

TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

By Robert Andrews

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

By Robert Andrews

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

By Robert Andrews

Market indicators 1

promo289776071

Executive Views

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By Robert Andrews

IPG 22

More

acxiom-scott-howe-thumbnail-4-1024×576

Executive Views

After IPG Sale, Acxiom’s LiveRamp Is Now ‘Neutral’: CEO Howe

promo324300188

Executive Views

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

promo322611051

Executive Views

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

promo298554948

Executive Views

IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says

promo298673851

Executive Views

IPG & Innovid Partner To Find The Right OTT Recipe

promo296337850

Executive Views

IPG’s Stoller Sees Friction And Fragmentation In TV Apps

promo296339764

Executive Views

IPG’s Stoller Wants To Inject “Humanity” In To Ad-Tech

promo294440896

Executive Views

Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

Magna Global 17

More

Addressable TV Gets Real In 2021: Magna Global’s Anson

Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

D2-Julie-Anupam-Brett-Sean-Panel.00_03_37_04.Still001

Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

thumbnail-22-1024×576

Executive Views

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

thumbnail-2-1024×576

Executive Views

Next-Level Supply Optimization: Magna Global’s Fitzpatrick

magna-global-vin-paolozzi-thumbnail-1-1024×576

Executive Views

Magna Global Will Bypass Some Ad Exchanges: Paolozzi

promo289767300

Executive Views

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

promo289772677

Executive Views

Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

promo289774624

Executive Views

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

UM Worldwide 5

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

Executive Views

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

Joshua-Lowcock-UM.00_09_42_10.Still002

Executive Views

“News Is Brand-Safe:” UM Worldwide’s Lowcock

um-worldwide-jon-stimmel-thumbnail-1024×576

Executive Views

Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

um-brendan-gaul-thumbnail-1-1024×576

Executive Views

SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

promo329591399

Executive Views

Relevance Beats Personalization: UM Worldwide’s Stoller