IPG Mediabrands 35

The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a consumer that moves faster than ever before.

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

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Addressable TV Gets Real In 2021: Magna Global’s Anson

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“News Is Brand-Safe:” UM Worldwide’s Lowcock

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Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

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IPG’s Engelgau On Identity & People In Marketing

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Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

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Next-Level Supply Optimization: Magna Global’s Fitzpatrick

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Magna Global Will Bypass Some Ad Exchanges: Paolozzi

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Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

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SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

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Relevance Beats Personalization: UM Worldwide’s Stoller

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Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

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What Agency Tech Chiefs Have Learned From Climbing The Ranks

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IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

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Netflix’s Ad Model Could Be Content, GroupM’s Lesser

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MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

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Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

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Clients Caught Between Two Worlds: Agency Panel Discusses

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IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

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Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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Advertisers Lagging Consumers On Mobile: IPG’s Johnson

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

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Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

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VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver

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Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

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Open Ad Exchanges Need Open Practices: IPG’s Seiler

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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

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‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

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Programmatic Media Buying at Magna Global Rising Fast

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Magna Global: Publishers Starting To See The Real Programmatic

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‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

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Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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