IBM – Context

IBM

Cloud Services Description:

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

Location:
Armonk, NY,

United States Founded:
1911

People:

Babs Rangaiah

Bob Lord

chad andrews

david mowrey David Olesnevich

Greg Carr Richard Brandolino Robert Redmond tony fadell

Family:

IBM 38

The Weather Company 10

Executive Views

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media

Executive Views

IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

Executive Views

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Executive Views

AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek

Executive Views 31

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media

Executive Views

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media

IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

Executive Views

IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Executive Views

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

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Executive Views

AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek

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Executive Views

Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

AI Helps Brands Re-Focus On Creative: IBM’s Redmond

Executive Views

AI Helps Brands Re-Focus On Creative: IBM’s Redmond

AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains

Executive Views

AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains

The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data

IBM Bringing AI to Programmatic Ecosystem with New Partnerships

The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency

AI, Advertising & The Identity Era: IBM’s Bachstein

Removing Cookies Cleans Up Ads: IBM Watson’s Carr

By Robert Andrews

Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So

By Robert Andrews

How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence

By Robert Andrews

Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews

By Robert Andrews

Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

By Robert Andrews

Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah

By Robert Andrews

Brands Conflicted As Omni-Channel Beasts: IBM’s Bitterman

By Robert Andrews

New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

By Robert Andrews

IBM Watson’s Seifer On How Agencies Can Embrace Blockchain

By Robert Andrews

IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands

By Robert Andrews

How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah

By Robert Andrews

Facebook Backlash Won’t Change Consumer Behavior: IBM’s Bitterman

By Robert Andrews

IBM’s Lord On Coffee & The Three Flavors Of Customer Value

By Robert Andrews

For Modern Businesses, Data Is King, IBM’s Bob Lord

By Robert Andrews

IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says

By Robert Andrews

Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So

By Robert Andrews

IBM’s Watson Helps Media Companies See Inside Video

By Robert Andrews

Weather Company Taps IBM’s Watson to Deliver Targeted Ads

By Robert Andrews

How The Weather Affects Marketers’ Plans, David Clark explains

By Robert Andrews

Analyst Views 1

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How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence

By Robert Andrews

Company strategy 4

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Company strategy

Weekend Video: IBM’s Augmented Reality Wimbledon App

By Robert Andrews

IBM’s Augmented Reality Makes A Splash At Wimbledon

Company strategy

IBM’s Augmented Reality Makes A Splash At Wimbledon

By Robert Andrews

Company strategy

Apple’s iPod chief quits, IBM sues to stop replacement giving secrets

By Robert Andrews

IBM serves up Second Life Wimbledon

Company strategy

IBM serves up Second Life Wimbledon

By Robert Andrews

Industry moves 2

Apple’s iPod Chief Quits, IBM Sues To Stop Replacement From Disclosing Tech Secrets

Apple’s iPod Chief Quits, IBM Sues To Stop Replacement From Disclosing Tech Secrets

By Robert Andrews

Apple’s iPod Chief Quits, IBM Sues To Stop Replacement From Disclosing Tech Secrets

Apple’s iPod Chief Quits, IBM Sues To Stop Replacement From Disclosing Tech Secrets

By Robert Andrews

The Weather Company 10

More

Weather Company Is Growing On All Fronts: Bachstein

Executive Views

Weather Company Is Growing On All Fronts: Bachstein

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Executive Views

Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

Executive Views

AI, Advertising & The Identity Era: IBM’s Bachstein

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Executive Views

AI Boosts Marketing Engagement: Weather Company’s Seifer

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Executive Views

AI “Will be the Thing This Year at Cannes,” The Weather Company’s Jordan Bitterman Explains Why It Matters

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Executive Views

Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

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Executive Views

Weather Company’s Bitterman Finds Data In The Cloud

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Executive Views

How The Weather Affects Marketers’ Plans, David Clark explains