GroupM 189

GroupM is the world’s largest advertising media company in terms of billings.

GroupM’s Modi Media Hones In On TV Targeting

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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Mediacom US CEO: Connected Things Will Change Our Lives

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GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

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Brand Watch CEO: Marketers Must Act Right Here, Right Now

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Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands

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GroupM’s Gotlieb On Chips’ Astonishing Power Boom

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‘ShareThis’ Founder: Real-Time Key To Social Marketing

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Chirpify Lets Viewers Buy With Hashtags

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GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder

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GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

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Adaptive And Addressable: How Connected TV Could Totally Target Ads

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Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

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Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots

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Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

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MediaCom’s Hodge: TV And Video Ads Are Not Created Equally

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‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

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GroupM Forecast: Classifieds Will Be Decimated In 2009

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Web Ads Growth To Be Fraction Of Earlier Forecast, GroupM Warns

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