GroupM 189

GroupM is the world’s largest advertising media company in terms of billings.

After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’

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Programmatic 2.0 Is Here: Group M’s Kowan

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Programmatic 2.0 Is Here: Group M’s Kowan

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

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Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

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True Ad Personalization Will Never Happen: Modi’s Thissen

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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

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Keep Measurement Simple: OMD’s Winkler

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What Price The Data That Fuels TV Revolution?

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Should Brands Make Content People Would Pay For?

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How GroupM Establishes Trust With Private Marketplaces

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Mike Bologna’s Three Prerequisites For Addressability

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The Challenges In The Road To Targeted TV Ads

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Media Measurement Is Broken: GroupM’s Gotlieb

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Ad Blocking Is Symptom Of Customer Abuse

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Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery

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Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery

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WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

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GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions

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Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

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Addressable TV Can Unleash TV Ad Creativity

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The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

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Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor

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Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

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Media Future Is Disruption And Data: GroupM’s Gotlieb

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Media Agencies May Stop Being Agents: GroupM’s Gotlieb

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GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

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iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Viewable Ads Are Up By 30%: GroupM’s Montgomery

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GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

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Addressable TV Needs Standards: Modi’s Jamie Power

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GroupM Finds New Audiences In Video Ads: Jakob Nielsen

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How Ad Execs Think Differently About Mobile

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How Media Agencies Will Be Forced To Change

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Video Not Ready For Programmatic Primetime: GroupM’s Wanck

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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WPP’s Sorrell: We Are a Content Company

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Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

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Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

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What Is ‘Premium’ Content Anyway? Ad Execs Discuss

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Ad Groups Look To Reimagine TV On Mobile Screens

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For Branded Content, “Creative By Committee Is Death”

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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MediaCom CEO: Programmatic Spurs Ad Creativity

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Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

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