GroupM 189

GroupM is the world’s largest advertising media company in terms of billings.

The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

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OTT Won’t Stop US TV Ad Shrinkage: GroupM’s Wieser

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Untold Consequences Of Tech Regulation: GroupM’s Norman

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How OTT Will Clean Up The Ad Experience: GroupM’s Castree

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Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery

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Brands Bringing Own Data To The Multi-Graph, GroupM, Hearts & Science Execs Say

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How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish

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Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman

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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery

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How GroupM Counsels News-Averse Brands: Schiekofer

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Agency Growth Lays Ahead: Wieser Goes In-House At GroupM

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‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

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Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley

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How Europe Can Hit Addressable Scale: Grainger, GroupM

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Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen

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Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands

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Data Thinking Is Short-Termism: GroupM’s Thomas

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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Sky & Finecast Foresee Strong Addressable Growth

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Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas

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Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media

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Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont

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GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser

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GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns

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Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb

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Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

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WPP’s New Finecast to be Global, Advanced TV Ecosystem

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Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

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GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

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GroupM’s Rob Norman On Holistic Performance Metrics

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

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What Agency Tech Chiefs Have Learned From Climbing The Ranks

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IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

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Netflix’s Ad Model Could Be Content, GroupM’s Lesser

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MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

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Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

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Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

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Clients Caught Between Two Worlds: Agency Panel Discusses

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Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

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GroupM’s Lesser Rearchitects The Agency For A Data-Led Future

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GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

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Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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GroupM’s Viewability Demands Based On TV, Barone Says

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On Addressable TV Execs’ Wishlist: Standards And Scale

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Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

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Advanced TV’s National Evolution: MODI’s Bologna

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Time For Data To Fuel Creativity, Maxus’ Pattison Says

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