WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
GroupM’s Brown Wants Verified CTV Data
What GroupM Wants From Connected TV: Sweeney
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
The Quest For Total TV: Gottlieb Seeks The Full Picture
Irwin Gotlieb’s Take On the Streaming Wars
GroupM’s Thomas Frets About Total Video Measurement
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
Connect, Don’t Build: Norman Advises On Ad-Tech
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
Three Steps To Unlock Future TV Ads: GroupM’s Castree
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
Do The Math: GroupM’s Castree Wants Measurement Agreements
OTT Won’t Stop US TV Ad Shrinkage: GroupM’s Wieser
Untold Consequences Of Tech Regulation: GroupM’s Norman
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
How GroupM Counsels News-Averse Brands: Schiekofer
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
How Europe Can Hit Addressable Scale: Grainger, GroupM
Data Thinking Is Short-Termism: GroupM’s Thomas
GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada
How GroupM’s Rennie Wrings Results From Canada’s Constrained Media
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media
GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser
GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb
Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
GroupM’s Rob Norman On Holistic Performance Metrics
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’
What Agency Tech Chiefs Have Learned From Climbing The Ranks
IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Clients Caught Between Two Worlds: Agency Panel Discusses
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
GroupM’s Viewability Demands Based On TV, Barone Says
On Addressable TV Execs’ Wishlist: Standards And Scale
Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
Native Can Scale, As Plista Hits US: Xaxis’ Moore
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
Programmatic 2.0 Is Here: Group M’s Kowan
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:
‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
Keep Measurement Simple: OMD’s Winkler
Should Brands Make Content People Would Pay For?
How GroupM Establishes Trust With Private Marketplaces
Media Measurement Is Broken: GroupM’s Gotlieb
Ad Blocking Is Symptom Of Customer Abuse
Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters
Media Future Is Disruption And Data: GroupM’s Gotlieb
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
GroupM’s Norman: Facebook Lags Twitter For Video Advertisers
Viewable Ads Are Up By 30%: GroupM’s Montgomery
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
GroupM’s Modi Media Hones In On TV Targeting
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
Data Is To Marketing As Science Is To Religion: Group M’s Norman
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
GroupM’s Rob Norman: For Content Marketing, Context Is King
GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics
GroupM’s Gotlieb On Chips’ Astonishing Power Boom
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
‘One Big Campaign’: Maxus Melds TV, Video Ad Buying
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