GroupM – Context

GroupM

["Advertising"] Description:

GroupM is the world’s largest advertising media company in terms of billings.

Location:
London,

United Kingdom Founded:
2003

People:

ari bluman

Bethan Crockett

Brian Gleason

Brian Lesser

brian wieser

Dominic Grainger

Dominic Proctor Esra Bacher

evan hanlon

irwin gotlieb

Irwin Gottlieb

jakob nielsen Jen Soch Jessica Brown

joe barone

joe kowan

john montgomery

kirk mcdonald

Lyle Schwartz Matt Sweeney

max jaffe

peter tortocici

rachel glasser

Rob Norman

rudd wanck

sarah warner

Sebastian Rennie

Simon Thomas

Stuart Garvie

Susan Schiekofer

Family:

WPP 81

24/7 realmedia 1
GroupM 133
- Finecast 14
- group m entertainment 1
- Maxus 6
- MEC 4
- mec global 1
- MediaCom 12
- Mindshare 23
- modi media 17
- real media group 1
- Xaxis 75
JWT 5
kantar 3
- kantar media 6
Millward Brown 2
ogilvy 7
- ogilvy entertainment 3
possible 3
VMLY&R 2
- VML 3
Wavemaker 12
Wunderman 3

Executive Views

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

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UK Addressable TV Dynamic & Growing: GroupM’s Thomas

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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

By Robert Andrews

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

By Robert Andrews

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Video’s Programmatic Flip Is In The Bidded Switch

By Robert Andrews

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GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

By Robert Andrews

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

By Robert Andrews

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

By Robert Andrews

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

By Robert Andrews

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Adaptive And Addressable: How Connected TV Could Totally Target Ads

By Robert Andrews

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

By Robert Andrews

Executive Views 122

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Executive Views

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

Executive Views

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

Executive Views

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Executive Views

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Executive Views

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Executive Views

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

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Executive Views

WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

GroupM’s Brown Wants Verified CTV Data

What GroupM Wants From Connected TV: Sweeney

Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

By Robert Andrews

Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery

By Robert Andrews

Crises Are A Test Of Brands’ Soul: GroupM’s Norman

By Robert Andrews

Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser

By Robert Andrews

The Quest For Total TV: Gottlieb Seeks The Full Picture

By Robert Andrews

Irwin Gotlieb’s Take On the Streaming Wars

By Robert Andrews

GroupM’s Thomas Frets About Total Video Measurement

By Robert Andrews

News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

By Robert Andrews

Connect, Don’t Build: Norman Advises On Ad-Tech

By Robert Andrews

The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars

By Robert Andrews

GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’

By Robert Andrews

How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains

By Robert Andrews

Three Steps To Unlock Future TV Ads: GroupM’s Castree

By Robert Andrews

News Blacklisting By Brands Going In To Overdrive: WSJ Investigation

By Robert Andrews

Do The Math: GroupM’s Castree Wants Measurement Agreements

By Robert Andrews

OTT Won’t Stop US TV Ad Shrinkage: GroupM’s Wieser

By Robert Andrews

Untold Consequences Of Tech Regulation: GroupM’s Norman

By Robert Andrews

How OTT Will Clean Up The Ad Experience: GroupM’s Castree

By Robert Andrews

Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery

By Robert Andrews

Brands Bringing Own Data To The Multi-Graph, Agency Execs Say

By Robert Andrews

How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish

By Robert Andrews

Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman

By Robert Andrews

Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery

By Robert Andrews

How GroupM Counsels News-Averse Brands: Schiekofer

By Robert Andrews

Agency Growth Lays Ahead: Wieser Goes In-House At GroupM

By Robert Andrews

‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

By Robert Andrews

How Europe Can Hit Addressable Scale: Grainger, GroupM

By Robert Andrews

Data Thinking Is Short-Termism: GroupM’s Thomas

By Robert Andrews

GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada

By Robert Andrews

How GroupM’s Rennie Wrings Results From Canada’s Constrained Media

By Robert Andrews

GroupM’s Crockett Sees Improvement In Ad-Tech Practices

By Robert Andrews

Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media

By Robert Andrews

GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser

By Robert Andrews

GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns

By Robert Andrews

Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb

By Robert Andrews

Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

By Robert Andrews

GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

By Robert Andrews

GroupM’s Rob Norman On Holistic Performance Metrics

By Robert Andrews

Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

By Robert Andrews

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

By Robert Andrews

What Agency Tech Chiefs Have Learned From Climbing The Ranks

By Robert Andrews

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

By Robert Andrews

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

By Robert Andrews

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

By Robert Andrews

Clients Caught Between Two Worlds: Agency Panel Discusses

By Robert Andrews

GroupM’s Lesser Rearchitects The Agency For A Data-Led Future

By Robert Andrews

GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

By Robert Andrews

GroupM’s Viewability Demands Based On TV, Barone Says

By Robert Andrews

On Addressable TV Execs’ Wishlist: Standards And Scale

By Robert Andrews

Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks

By Robert Andrews

INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

By Robert Andrews

Native Can Scale, As Plista Hits US: Xaxis’ Moore

By Robert Andrews

VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman

By Robert Andrews

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

By Robert Andrews

Programmatic 2.0 Is Here: Group M’s Kowan

By Robert Andrews

GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

By Robert Andrews

Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

By Robert Andrews

Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

By Robert Andrews

‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

By Robert Andrews

Keep Measurement Simple: OMD’s Winkler

By Robert Andrews

Should Brands Make Content People Would Pay For?

By Robert Andrews

How GroupM Establishes Trust With Private Marketplaces

By Robert Andrews

Media Measurement Is Broken: GroupM’s Gotlieb

By Robert Andrews

Ad Blocking Is Symptom Of Customer Abuse

By Robert Andrews

Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery

By Robert Andrews

Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery

By Robert Andrews

WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

By Robert Andrews

GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions

By Robert Andrews

Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

By Robert Andrews

The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

By Robert Andrews

Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor

By Robert Andrews

Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

By Robert Andrews

Media Future Is Disruption And Data: GroupM’s Gotlieb

By Robert Andrews

Media Agencies May Stop Being Agents: GroupM’s Gotlieb

By Robert Andrews

GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

By Robert Andrews

Viewable Ads Are Up By 30%: GroupM’s Montgomery

By Robert Andrews

GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

By Robert Andrews

TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

By Robert Andrews

GroupM Finds New Audiences In Video Ads: Jakob Nielsen

By Robert Andrews

Video Not Ready For Programmatic Primetime: GroupM’s Wanck

By Robert Andrews

Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

By Robert Andrews

Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

By Robert Andrews

Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

By Robert Andrews

GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

By Robert Andrews

GroupM’s Modi Media Hones In On TV Targeting

By Robert Andrews

GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

By Robert Andrews

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

By Robert Andrews

Data Is To Marketing As Science Is To Religion: Group M’s Norman

By Robert Andrews

‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

By Robert Andrews

Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

By Robert Andrews

GroupM’s Rob Norman: For Content Marketing, Context Is King

By Robert Andrews

GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

By Robert Andrews

GroupM’s Gotlieb On Chips’ Astonishing Power Boom

By Robert Andrews

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

By Robert Andrews

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

By Robert Andrews

WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

By Robert Andrews

Nielsen’s Bradford: TV & Online Measurement Are Coming Together

By Robert Andrews

Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

By Robert Andrews

Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

By Robert Andrews

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

By Robert Andrews

Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

By Robert Andrews

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

By Robert Andrews

PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

By Robert Andrews

GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

By Robert Andrews

Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots

By Robert Andrews

Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

By Robert Andrews

MediaCom’s Hodge: TV And Video Ads Are Not Created Equally

By Robert Andrews

Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’

By Robert Andrews

‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

By Robert Andrews

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GroupM Forecast: Classifieds Will Be Decimated In 2009

Market indicators

GroupM Forecast: Classifieds Will Be Decimated In 2009

By Robert Andrews

Web Ads Growth To Be Fraction Of Earlier Forecast, GroupM Warns

Market indicators

Web Ads Growth To Be Fraction Of Earlier Forecast, GroupM Warns

By Robert Andrews

Events 1

Beet Retreat in the City, “We’re Going Local!” hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit

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Executive Views

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

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Executive Views

SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

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Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

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Executive Views

WPP’s New Finecast to be Global, Advanced TV Ecosystem

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Executive Views

WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

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Executive Views

WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

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Executive Views

Sorrell On Why Brands Have An Internal Battle For Ecommerce

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Executive Views

Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

Executive Views

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV

Executive Views

Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV

The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

Executive Views

The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

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Executive Views

Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts

Executive Views

Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

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Executive Views

Diversity Inherent In Addressable TV: Finecast’s Harcus

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Executive Views

The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

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Executive Views

Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley

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Executive Views

WPP’s Sorrell: We Are a Content Company

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Executive Views

Time For Data To Fuel Creativity, Maxus’ Pattison Says

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Executive Views

How Ad Execs Think Differently About Mobile

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Executive Views

How Media Agencies Will Be Forced To Change

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Executive Views

Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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Executive Views

Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots

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Executive Views

‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

MEC 4

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Executive Views

Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont

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Executive Views

Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Executive Views

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Executive Views

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

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MediaCom’s Capnerhurst on NewFronts’ Purpose

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MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

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Executive Views

Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

Executive Views

Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

Executive Views

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

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Executive Views

Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

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Executive Views

Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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Executive Views

No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae

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Executive Views

Should Brands Make Content People Would Pay For?

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Executive Views

How Media Agencies Will Be Forced To Change

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Executive Views

Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

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Executive Views

The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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Executive Views

What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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Executive Views

Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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Executive Views

Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Executive Views

How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Executive Views

On Addressable TV Execs’ Wishlist: Standards And Scale

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Executive Views

Advanced TV’s National Evolution: MODI’s Bologna

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Executive Views

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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How To Inject Creative Into Programmatic: Xaxis’ Lin

Executive Views

How To Inject Creative Into Programmatic: Xaxis’ Lin

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Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Executive Views

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

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Dynamic Creative Helps Brand Suitability During Change: Xaxis’

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Omni-Channel Depends On Measurement: Xaxis’ Anderson

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How Brands Get To Outcome-Based Ads: Xaxis’ Bidon

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Executive Views

‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Executive Views

David Moore Sees Xaxis’ Future In [m]Platform