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  Company strategy

          

    
    

        
GoAdv Rebrands As ‘Populis’ To Make A European Content Farm

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  M&A analysis

          

    
    

        
French Price Comparison Site LeGuide Disregards GoAdv Takeover Bid

                        

             By Robert Andrews