DirecTV – Context

DirecTV

Specialized Consumer Services Description:

Order DIRECTV online today and build your desired TV package, equipment, internet and bundle options, all without having to talk to a person.

Location:
Chandler, AZ,

United States

People:
Amy Leifer Dan Rosenfeld Drew Groner

jason brown Matt Jamison Matt Van Houten

Family:

DirecTV 7
WarnerMedia 10
- hbo 6
  - hbo nordic 1
- Time Warner 31
- Turner 20
  - CNN 20
  - Turner Sports 2
    - bleacher report 2
Xandr 24
- AppNexus 19
- clypd 11

Executive Views

Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown

Executive Views

DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

Executive Views

The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

Executive Views

Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

Executive Views

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

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Executive Views

DIRECTV Drawn To Magnite To Make Traditional TV Programmatic

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Executive Views

It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

AT&T 11

More

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

Executive Views

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

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Executive Views

How AT&T Is Navigating Media Buying During A Pandemic: Carter

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Executive Views

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

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Executive Views

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

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Executive Views

Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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Executive Views

Addressable TV Can Unleash TV Ad Creativity

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Executive Views

Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

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Executive Views

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz